Just in time for National Automotive Service Professionals Week, June 6-12, Mitchell 1 is bringing back its popular “Thank You Thursdays” Facebook sweepstakes as a way to show appreciation for auto service professionals who work hard every day to keep America driving down the road.
Ad vendors can sit back and test new theories in your business at a safe distance. Even for those with the best intentions, if they don’t know how to properly measure the real results in your shop, they don’t know just how much damage they’re doing.
Though many of us still hold on to an earlier time of direct interaction with our customers, the ways that we engage our customers in today's service world demand that we step out from behind our counter and try new ways of attracting and retaining customers.
When it comes to the things shop owners want to spend money on, marketing and advertising aren’t typically at the top of the list. But without marketing or advertising, you’ll never generate the revenue needed to fund new tool purchases or staff expansions.
MOTOSHOP Technology Tools, a product portfolio from Advance Auto Parts, Inc., recently introduced a series of enhancements to the tools and programs available for professional shop owners, service managers and technicians.
The following describes not just the process of doing a complete brake job, but also the rationale for doing so and benefits that can help automotive shops to explain to customers why this complete brake job is so important.
Doing business and accepting online payments can help grow your customer base and sales, get paid for services, stay in touch with valued clients, and ensure security for both your business and your customers.
Motor Age is again seeking the best of the best to highlight as our 2015 Top Shops! Whether you think your shop is one of the overall best in U.S., or that you excel in one area, here is a chance to get recognized in the Top Shops section of December's Motor Age print issue.
Like any new business owner, Ron Haugen was all verve and vigor when he opened Westside Auto Pros in 1997. A repair shop on the outskirts of Des Moines, Iowa, he soon realized all his experience as a technician just wasn’t cutting it when it came to commerce.
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