Customer Service

  • Telematics have the potential to reshape how the aftermarket engages and interacts with our customers and potential customers but only if we gain access to this emerging arena and only if we challenge the Original Equipment Manufacturers (OEMs) and the new car dealerships for our share of this growing market.
  • SKF and All Girls Garage host Bogi announced a new video in their partnership series that focuses on helping shops communicate with customers.
    All Girls Garage
  • The Motor Age Vehicle Protection Plan (MAVPP) program was created to be a turnkey solution to help shops build business and enhance customer loyalty.
    Motor Age Vehicle Protection Plan
  • A purchase decision is based on the value they perceive at the time.
    chris chubby frederick, ati
  • Motor Age is again seeking the best of the best to highlight as our 2015 Top Shops! Whether you think your shop is one of the overall best in U.S., or that you excel in one area, here is a chance to get recognized in the Top Shops section of December's Motor Age print issue.  
    Motor Age - Service Repair
  • Like any new business owner, Ron Haugen was all verve and vigor when he opened Westside Auto Pros in 1997. A repair shop on the outskirts of Des Moines, Iowa, he soon realized all his experience as a technician just wasn’t cutting it when it came to commerce. 
    Robert Bravender
  • Review each of these items within your own operation to ensure your business is heading in the right direction to retain all your customer/clients business. 
    Bob Greenwood
  • To better inform consumers and enable them to make the right maintenance decisions for their vehicles, Mighty has begun to produce a series of educational animated videos. 
    mighty, mighty auto parts
  • Social is serious business. You wouldn’t open a new repair shop without a detailed business plan. The same is true for launching your social media presence. Especially considering the level of competition out there these days, winging it is no longer an option. It’s easy to enter your email address, pick a username and just go through the motions, but, ultimately, that won’t impa
    Michelle Bizon, Moving Targets
  • Maybe it is time we stopped assuming, listen and start giving our customers what they want.
  • The reality is most owners are working so hard in the business they actually don’t know what is happening to them. I was listening to a rather long but worthwhile story from Kim Hickey, an ATI coach and former shop owner, explaining how it can happen to anyone.
    chris chubby frederick, ati
  • Shop owners from coast to coast are realizing the competitive world of the automotive repair industry is heating up like never before, especially in competing with dealerships.
    Bob Greenwood
  • The Car Care Council reminds shop owners, counterpersons and technicians to order the popular Car Care Guide in time for National Car Care Month in April.
    Car Care Guide, Car Care Council, Car Care Month
  • Mitchell 1 announces it has made several important enhancements in the latest release of its ProDemand repair, diagnostic and maintenance information program as a direct response to customer feedback. 
    Mitchell 1, ProDemand
  • Consumers who tune up their vehicles for improved performance, efficiency and reliability can save up to $40 through a new mail-in rebate offer from Federal-Mogul Motorparts’ iconic Champion Spark Plugs brand.
  • Some want to develop a second in command so they can enjoy more free time in their life or prepare for retirement. This gives us the knowledge and skill to implement change; however, the one thing we have to have is your commitment. 
    chris chubby frederick, ati
  • With National Car Care Month in April quickly approaching, there is no better time to put a proactive plan in place to convince your customers to invest in their vehicles to keep them running better and longer.
    Car Care Council, National Car Care Month
  • The fact is most people find it very difficult to embrace an entire message, as they don’t feel comfortable with the change they will have to go through to see the message to fruition.  This is the real reason why it didn’t work for them. 
    Bob Greenwood
  • Dave Striegel, owner of Elizabeth Auto Care and The Shop Doctor Community, walks you through ways to successfully utilize video in your repair shop's marketing plan. 
  • The Leading Ladies 20 Group, part of the Automotive Training Institute (ATI), features women from around the country banding together to better their businesses and themselves.
    Tschanen Brandyberry