Shop Owner

The annual Petty’s Garage Car Show presented by the Automotive Lift Institute (ALI) will be a free cruise-in event this year. The cruise-in will take place on the historical Petty compound in Level Cross, N.C., on Oct. 1, and will include free admission to the Richard...
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For us in the automotive repair industry, leadership is without a doubt a challenge as we struggle to keep our shops afloat and in the black. One of the greatest challenges in the midst of this is our labor operation and in this, keeping each of our individual technicians...
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Welcome to this special edition of Motor Age, celebrating the 100th Anniversary of one of the auto care industry’s most respected brands — Monroe®.
As the North American automotive service industry itself advances into its second century of growth, all of us...
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One of the greatest challenges facing the shop owners and service managers I talk to is in their taking on the role of leader. We can have the very best of intentions, the most thoughtful of business plans and the very best staff within our service area, but until...
Mitchell 1 will hold this year’s first Shop Management Workshop, May 12-14 in San Diego, Calif. at the Hotel Solamar. The training is designed for shop management software users who want to learn more advanced capabilities, shortcuts and new features to run their...
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When it comes to marketing your business, it’s all about the relationships you develop. People want to do business with people they know, like and trust. In other words, your potential customers need to get to know you before you can win them over.
Networking is a key...
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It has been my great pleasure to travel across our country to a variety of trade and association events over the last several years, and I’ve had the opportunity to meet techs from all over the world in the process. There are many common bonds among us, not the least...
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AutoNetTV Media, Inc. announces a new product to support the video marketing efforts of automotive service and repair facilities.  Custom Video Packs provide broadcast-quality videos that are customized for use on websites, social media accounts, YouTube, digital...
SKF has announced a new video as part of its online series featuring master mechanic Bogi, owner of 180° Automotive in Phoenix, Ariz. and co-host of Velocity’s hit show, “All Girls Garage.”
The free videos on SKF’s YouTube channel – ...
LAS VEGAS — Leaders at any level who are accountable for driving mission-critical change in their organizations need to be aware of their change intelligence and use it to be effective in improving their business.
Change intelligence, or “CQ,” is the...
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 Yodle, a leader in local online marketing, has made its Lighthouse 360 product available to auto repair shops. The customized offering combines Yodle's proven marketing automation tools with new tools designed specifically to help local auto repair business owners...
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Early in my career, I went to a marketing meet-up hosted by a “guru” in the industry. He had asked each of us to bring in two examples of our best advertising pieces to share with the group. So I searched through the piles and records until I found a couple that...
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Getting customers to come into your shop is one of the most difficult and expensive things you will ever have to do as a shop owner. Typically you will spend four cents out of every revenue (sales) dollar on marketing and hours upon hours in creating campaigns, doing follow...
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**This month's article was written with the help of Mike Haley, the ATI coaches' coach and team leader.
Think about it: being without a key player in your business is just painful for you, the other employees, and most of all, for the customers. But rarely...
Our own Pete Meier, Director of Training for the UBM Advanstar Automotive Group — which publishes Motor Age — is the guest of honor in a recent podcast for the automotive industry.
Remarkable Results features weekly podcasts that aim to bring you fresh...
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