Shop Owner

Mitchell 1 will hold this year’s first Shop Management Workshop, May 12-14 in San Diego, Calif. at the Hotel Solamar. The training is designed for shop management software users who want to learn more advanced capabilities, shortcuts and new features to run their...
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When it comes to marketing your business, it’s all about the relationships you develop. People want to do business with people they know, like and trust. In other words, your potential customers need to get to know you before you can win them over.
Networking is a key...
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It has been my great pleasure to travel across our country to a variety of trade and association events over the last several years, and I’ve had the opportunity to meet techs from all over the world in the process. There are many common bonds among us, not the least...
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AutoNetTV Media, Inc. announces a new product to support the video marketing efforts of automotive service and repair facilities.  Custom Video Packs provide broadcast-quality videos that are customized for use on websites, social media accounts, YouTube, digital...
SKF has announced a new video as part of its online series featuring master mechanic Bogi, owner of 180° Automotive in Phoenix, Ariz. and co-host of Velocity’s hit show, “All Girls Garage.”
The free videos on SKF’s YouTube channel – ...
LAS VEGAS — Leaders at any level who are accountable for driving mission-critical change in their organizations need to be aware of their change intelligence and use it to be effective in improving their business.
Change intelligence, or “CQ,” is the...
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 Yodle, a leader in local online marketing, has made its Lighthouse 360 product available to auto repair shops. The customized offering combines Yodle's proven marketing automation tools with new tools designed specifically to help local auto repair business owners...
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Early in my career, I went to a marketing meet-up hosted by a “guru” in the industry. He had asked each of us to bring in two examples of our best advertising pieces to share with the group. So I searched through the piles and records until I found a couple that...
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Getting customers to come into your shop is one of the most difficult and expensive things you will ever have to do as a shop owner. Typically you will spend four cents out of every revenue (sales) dollar on marketing and hours upon hours in creating campaigns, doing follow...
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**This month's article was written with the help of Mike Haley, the ATI coaches' coach and team leader.
Think about it: being without a key player in your business is just painful for you, the other employees, and most of all, for the customers. But rarely...
Our own Pete Meier, Director of Training for the UBM Advanstar Automotive Group — which publishes Motor Age — is the guest of honor in a recent podcast for the automotive industry.
Remarkable Results features weekly podcasts that aim to bring you fresh...
The true secret to financial success in an automotive repair shop is having the right information at the right time. But, what shop owners really want is to spend time in the shop and with customers, or with family and friends, and not sitting behind a screen entering and...
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Eighty-five percent of motorists who acquire service contracts through a repair facility will typically return to the same shop for claim repairs,” says Rick Bale, managing director for Century Warranty Services, Inc.
That being the case, shouldn’t all shops...
The online payments space can be tricky to navigate, especially for auto shops dealing with the demands of daily business operations. Doing business and accepting online payments can help grow your customer base and sales, get paid for services, stay in touch with valued...
MOTOSHOP Technology ToolsSM, a product portfolio from Advance Auto Parts, Inc. launched a contest for commercial garages and repair shops that will award one grand prize winner up to $10,000 in new technology equipment and services to provide a shop technology makeover....