Shop Owner

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This article was written with the help of ATI Coach Steve Privette
We are all aware of the technician shortage in our industry. There are likely more shops out there looking for a tech than not. One thing we need to realize is the tech we are looking for is currently...
Chicago. No car. No problem. Joran Thompson lives in Chicago and hasn’t owned a car for years.
 
Thompson, Director of Business Development at Digital Kitchen, does fine commuting to work, buying fresh groceries and dry goods. Her dry cleaning gets done,...
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You’ve most likely heard the story about the chicken and the pig. Both lived on a farm and were raised by a farmer who made sure they had everything they needed. One day the chicken thought it would be great to do something nice for the farmer. The chicken approached...
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In this quick interview between Elite President Bob Cooper and Elite business coach Gene Morrill, he shares an easy way to show your employees that you care about them, and motivate them to operate at peak productivity.






 




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If you want to build a successful auto repair business, you will need to have a number of things in place, yet nothing is more important than having service advisors who can sell in a professional and ethical way. In today’s competitive environment you’re seeing...
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In this quick interview by Elite President Bob Cooper, retired superstar shop owner Kevin Vaught shares the rule that every shop owner in America needs to follow when it comes to disclosing needed repairs and services to their customers....
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In this quick video Elite's Doris Barnes shares a proven, easy-to-apply recruiting tip that all shop owners should be using.






 





 
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Not long ago it was easy to beat your competitors. All that you needed was more equipment, a healthy advertising budget and the ability to fix cars right the first time. Well, those days are long gone. Today, cars are being built better and require service less frequently,...
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Elite's superstar sales trainer Jen Monclus reveals the topics that your auto repair shop's service advisors need to avoid discussing with your customers at all costs.






 





 
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In this quick interview between Elite President Bob Cooper and superstar shop owner Joe Marconi, Joe explains why your shop's service advisors always need to take the customer's focus off of time.






 




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With vehicles being built better than ever before, and with service intervals continually being extended, you are going to see your customers less often. This means your service advisors are going to have to be razor sharp when that phone rings. Although there is no silver...
Christopher Petersen from Northwest Automotive in Kalispell, Mont. has only been a shop owner for 2 ½ years. A 22-year industry veteran, he made the leap to shop ownership and found himself owning two properties.
 
Petersen spoke to Carm Capriotto on the...
Matt Purselle is the guy with the bowtie who owns Revolution in Decatur, Ga.
 
As a Mercedes Benz and smart specialty shop, his customers expect a level of service indicative of the brand of car they drive. 
Puselle shares how they deliver exceptional customer...
Mark Roberts of Schertz Auto Service in Schertz, Texas tells his story when the entrepreneurial bug hit him; he was 15 years old. Mark shares his journey and outlook on life and business.
 
Roberts spoke to Carm Capriotto on the Remarkable Results podcast, which...
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This month’s article was written with the help of ATI Coach John Leslie.
One of the biggest problems facing shop owners today is the lack of skilled technicians. Everyone is talking about it, but only some are doing something about it. There are a lot of factors that...

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