Whether it’s a collision that could have been avoided, a loss of control caused by a broken steering component or an engine breakdown at the height of rush hour, millions of automotive repair professionals and consumers will soon be reminded why “Parts Matter” through a broad-reaching new digital advertising and social media campaign from Federal-Mogul Motorparts.
The digital campaign debuts this week in a wide range of automotive trade and consumer-targeted digital media, including www.AutoMD.com, a comprehensive free online resource that helps consumers make informed decisions regarding vehicle repairs. The campaign will include social media elements through which consumers and repair professionals will be encouraged to share their own examples – through photos, videos and stories – of why “parts matter.” This multi-faceted digital campaign will be integrated with other trade and consumer advertising, editorial and additional marketing activities in support of Federal-Mogul Motorparts’ broad portfolio of premium brands and products, including ANCO® wiper blades; Champion® spark plugs, wipers and filters; Fel-Pro® gaskets; MOOG® steering and suspension parts; National® seals; Wagner® brake products; and Wagner lighting.
In addition to the “Parts Matter” digital campaign, Federal-Mogul Motorparts recently launched a “Tech First” initiative comprising on-site, on-line and telephone-based technical training and product support available at no charge to technicians, repair shop owners and parts professionals.
As the company’s new digital advertising agency of record (AOR), iCrossing brings extensive experience in helping leading brands drive customer engagement through creative, impactful digital campaigns. Identified as a “Leader” in the Gartner Magic Quadrant for digital marketing agencies, the company has represented a number of automotive OEMs and leading global consumer brands.
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