Ford Motor Company is the latest automaker to offer incentives to drivers who purchase new cars despite the fear of the current economy.
The Ford Advantage Plan offers Ford customers payment protection of up to 12 months on any new Ford, Lincoln or Mercury vehicle, 0 percent financing on select vehicles and added local charity support.
"Consumers remain anxious about the economy and their own outlook for the future. We at Ford want to do our part to rebuild faith in the marketplace by offering payment protection on every new Ford, Lincoln or Mercury vehicle for up to a year if our customers lose their jobs," says Ken Czubay, vice president of Sales and Marketing.
Other carmakers are offering their own plans. But the charity aspect is unique to Ford’s plan.
"Just as important is additional charity support we will provide in conjunction with our local dealers, who are mindful of how non-profit organizations are struggling during this economic downturn," Czubay says. "Ford and our dealers have always stepped up to take an active lead role in the community, and that's why we are also including a charity element as part of the Ford Advantage Plan."
Ford Commitment to Local Communities
In 2008, more than 18,000 Ford U.S. employees volunteered 100,000 hours to help people in their local communities - that's the equivalent of nearly $2 million dollars of in-kind corporate contributions. To continue the momentum, in April, Ford will introduce a program in partnership with its dealers throughout the country to assist local charities impacted by the economic downturn. Ford will announce complete details of this expansive community outreach effort April.
All Ford, Lincoln and Mercury vehicles are covered under the Ford Advantage Plan. The program runs through June 1.
In addition to providing 12 months of payment protection of up to $700 per month, customers can take advantage of 0 percent financing on select Ford, Lincoln and Mercury vehicles through Ford's financing partner, Ford Motor Credit.
