Small and medium businesses should regularly check the most important statistics behind their website. The success of marketing and advertising efforts can be measured by the number of site visitors and their perceived behavior.
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As a result, the experts at 1&1 Internet, who continue to provide their customers with tools necessary for successful Internet strategies, now advise website owners to regularly analyze their professional site. 1&1 customers can now access these Web statistics around the clock and from wherever they are. Available for free download from the iTunes store and Google Play, the 1&1 Insights App was developed for all Apple iOS and Android phones.
Most small and medium businesses realize the necessity of having their own Web presence. However, how many visitors does the website attract? Which pages are most popular among visitors and which ones are hardly visited? On which days do additional advertising efforts work especially well and generate more traffic for the website? Self-employed professionals and entrepreneurs should make a point to regularly check the online success of their business and marketing.
For Web developer and game entrepreneur Andrew Slattery (https://ironfistdesign.com), understanding his international clientele and where they were coming from was essential. “Through our analytics we noticed a large spike in traffic and in-game purchases from the Netherlands. In order to appeal to these customers who we would ordinarily lose due to a low bounce back rate in that region, we knew we had to translate images and core game elements into Dutch. The feedback was immediate and traffic continued to grow.” Additionally, Slattery realizes the value of analytics tools to help serve the growing demand of his business. “With the introduction of real-time tracking, you can stay informed of surges in traffic. Long term analysis and data can allow you to see if you need to upgrade to a higher package altogether to meet the projected future growth.”
1&1 MyWebsite offers more than 350 industry-specific designs. For many companies, such as physical therapists, hair stylists, bakers, pharmacists, gardeners or caterers, a computer is not in the center of their work. They rarely have the time to thoroughly analyze their website. The 1&1 Insights mobile app offers an ideal solution to these groups. Their websites’ statistics can easily be checked via smartphone or tablet, regardless of time or location.
The 1&1 Insights app provides information about the number of website visitors, shows which pages are viewed most often and where those visitors came from. Animated graphics make it possible to view the figures for the past weeks, months or years. Just a quick glance at the phone is enough to see if running an advertisement or posting on Facebook directly influences the behavior of website visitors.
The new tool is a further step in offering SMBs easy to use Internet solutions to support their business goals. Aside from MyWebsite, 1&1 offers support to improve your search engine ranking as well as personalized advice with experts on hand to help a business gain new customers through the Internet.
The new 1&1 Insights mobile app is available for all 1&1 Internet MyWebsite and Web hosting packages and can be used at no additional charge.
Find more about 1&1 Internet at www.1and1.com.
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