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TIA joins Car Care Council for National Car Care Month

Thursday, April 20, 2017 - 07:00
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The Tire Industry Association (TIA), a leader in tire safety, has recently announced its partnership with Car Care Council during this month’s National Car Care Month. TIA will focus on a social media campaign that will highlight important tire safety and education tips throughout the month.

According to the U.S. Department of Transportation, underinflated tires can lead to numerous car problems including; decreases in fuel economy, sluggish handling, and tire stress that can cause a blowout or separation. Throughout the month of April, The Tire Industry Association will provide key safety tips that will educate any driver in the following areas:

  • No Coins - Easy, accurate, and quick check of your tires tread depth without a coin
  • Don’t Ignore the Light - Understanding the importance of your TPMS (Tire Pressuring Monitoring System)
  • Prevent A Blowout - Locating a tire bulge and its hazardous impact on your driving
  • Air Pressure Check - Knowing how and how often to self-check the condition of your tires

The social media campaign will run the entire month of April and will help everyone have a better understanding on preventing tire damage. To follow or join the conversation on Twitter: @TheTireIndustry | @CarCareCouncil | #TireSafety | #NationalCarCareMonth.

“We are excited to join Car Care Council this month to help promote proper car maintenance and tire safety for drivers,” said Roy Littlefield, executive vice president of The Tire Industry Association. “TIA takes great pride in making sure that tire safety, training, and education is accessible to everyone for a safer driving experience.”

About Tire Industry Association: The Tire Industry Association (TIA), with a 97-year history representing all segments of the national and international tire industry, is the leading advocate, as well as, instructor in technical training of tire service technicians. For more information, visit or call 800-876-8372. Follow us on Twitter | Facebook | Instagram

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