“At TechSmart we believe in survival of the fittest. If a part is better, it’s going to last longer and work harder for our customers,” said Phil Hutchens, Vice President Engine Management Marketing, SMP. “We continually engineer and adapt parts to be stronger, smarter and more efficient. This campaign communicates that not only are TechSmart parts built to be survivors, but that like the industry itself, we are constantly evolving.”
This breakthrough campaign includes a series of eight full-page print ads, six of which will also appear as multi-sized digital ads, that deliver an easy-to-understand message and a clear benefit. To drive home the evolution theme, each ad shows a parallel between a TechSmart part and an animal that has adapted to achieve superiority in the wild.
The print ads will appear in major industry publications, beginning with the June issue of Motor Age. The digital ads will launch on May 14 on Motor Age – Certified Technician. All ads can be viewed in the “Marketing” section at techsmartparts.com.
About TechSmart:
TechSmart by SMP is an exciting brand of enhanced engine control products developed for the professional service technician. TechSmart was designed to help technicians with new technology, new categories and problem-solving improvements to the original with a proven quality they can trust. Every part that goes into a TechSmart box is a direct result of a conversation with a professional technician.
About SMP:
SMP supplies independent professional auto technicians and automotive do-it-yourselfers with high-quality replacement parts for engine management ignition, emission and fuel systems as well as temperature control products for domestic and import cars and light trucks. The company recently introduced Version 1.0 of the SMP® Parts App for Android and Apple smartphones. SMP products are sold through both traditional and non-traditional distribution channels.
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