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Shop owners share success tips at NAPA Expo 2015

Wednesday, May 6, 2015 - 06:00
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LAS VEGAS — Shop owners were able to learn from their own, as their peers shared real-world success stories from within their own four walls during the NAPA Expo 2015 in Las Vegas.

The expo, May 5-8, welcomed 18,000 attendees from around the world. Shop owners from Australia, New Zealand, Canada and Mexico attended the event — last hosted in 2005 — said Paul Donahue, president of Genuine Parts Company, NAPA’s parent company.

Paul Donahue
Adam Ferrara

“Many can trace their NAPA roots back to their fathers, grandfathers and great grandfathers. And what you and your teams do for us every day it is what makes us NAPA,” Donahue said to attendees at the general session on May 6. “We thank all of you for your business and for the support you give to NAPA.”

Donahue praised NAPA shops and partners for their dedication to the brand and also highlighted NAPA’s motorsports partnerships. Hendrick Motorsports announced NAPA will sponsor Chase Elliott and the No. 24 Hendrick Motorsports NASCAR Sprint Cup Series Chevrolet for three years, starting in 2016 when Elliott replaces Jeff Gordon. Elliott, Gordon, Tony Stewart and others will make guest appearances during the event.

Adam Ferrara of Top Gear, Paul Blart: Mall Cop, Rescue Me and Nurse Jackie, hosted the event, and kicked it off by talking with shop owners about their technology and sales and marketing efforts.

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