Rotary Lift has redesigned its website to showcase more videos, images and product information to improve the user experience.
The new rotarylift.com homepage features a rotating slideshow of the company’s vehicle lifts in action, highlighting the wide variety of products available. Links below the slideshow enable users to quickly find car lifts, truck lifts and the distributor contact page. A customer installation gallery includes images of Rotary Lift Mach™ series mobile column lifts, SmartLift® inground lifts and more Rotary Lift products working in real-world garages.
Videos are a prominent feature of the new site. The homepage includes a featured video that is updated regularly. Customer testimonial videos can be found on the new video library page, which also organizes Rotary Lift’s many product spotlight videos into a central location.
“The new site features a very clean design, but we have still managed to fit more visuals and information on its pages than before,” says David Fischmer, marketing manager for Rotary Lift parent company Vehicle Service Group (VSG). “That’s because the product pages are better organized and easier to navigate. Our customers should be able to efficiently find everything they need, but if they don’t, we have included links to the Rotary Lift live chat helpline throughout.”
When browsing for a lift, users can sort by lifting capacity and lift type, so they only see what they need. Each product page clearly lists the model’s capacity, features, ALI certification status and specifications. Links to related products and auxiliary materials – like brochures or warranty information – are also included to provide an in-depth look at the lift.
From the website, anyone can download Rotary Lift’s updated Lift Buyer’s Guide. The guide provides helpful information about things to compare when selecting a lift, including quality, testing, certification and manufacturer support.
The Rotary Lift marketing team handled the website redesign in-house.
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