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Permatex wins award for Fast Orange Grease X Mechanic's Laundry Detergent

Monday, December 12, 2016 - 09:00
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Permatex®, a leading innovator in chemical technology for automotive maintenance and repair, received the Best Merchandising/Advertising Award for its recently launched Fast Orange Grease X Mechanic’s Laundry Detergent. The award was presented by the Import Vehicle Community as part its 2016 Import Products and Marketing Awards at AAPEX program The award was presented during the 2016 Automotive Aftermarket Products Expo (AAPEX) Show in Las Vegas, NV on November 1, 2016.

The award was accepted by Dan Clarke, Senior Product Manager, at Permatex, who noted, “We are delighted to receive this prestigious award and grateful to see that our efforts to promote this new and exciting product have been recognized.”

Clarke also noted, “When we launched our Fast Orange Grease X Mechanic’s Laundry Detergent, we wanted to focus on the plight of our primary customer, the professional mechanic. So we developed advertising assets that talk directly to a nagging issue that plagues mechanics and their households on a daily basis, namely greasy and smelly work clothes that simply don’t come clean with regular detergents. We placed these advertisements in variety of print, web, and social media outlets.”

Fast Orange Grease X is an innovative, first-to-market, professional grade laundry detergent that is specially formulated to clean grease, stains, tar, oil, automotive fluids, and odors from work clothes. It features a built in pre-treater that removes up to 99 percent of automotive stains and odors. Grease X also incorporates a proprietary soil release/antistatic agent that repels future soils and keeps the washing machine clear of residual grease, which can end up on clothes in the next wash.

For more information, visit www.permatex.com.

Permatex is a leading manufacturer, distributor, and marketer of premium chemical products to the automotive maintenance and repair markets. Since 1909, Permatex has been an acknowledged leader in the development of innovative new products and services for the automotive aftermarket. Permatex markets a wide range of products under well-known ITW brand names such as Permatex®, Fast Orange®, Spray Nine®, the Right Stuff®, Gel Twist®, Ultra Bond® and Dr. Bond®, Ultra Cherry®, and Grez-Off®.

Permatex currently operates in the United States, Canada, Mexico, and the U.K. and exports products to more than 85 countries around the world. North American operations include Permatex’s headquarters in Hartford, CT and a state-of-the-art manufacturing, distribution, and technical center located in Solon, OH.

Permatex is a division of ITW (Illinois Tool Works Inc.), a US based, NYSE listed corporation, founded in 1912. ITW is a Fortune 200 diversified manufacturing company.

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