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Motorcraft has customers covered around the wheel this fall

Tuesday, September 26, 2017 - 07:00
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We can’t pump the brakes on the return of cooler weather but we can encourage customers to prepare their vehicles for wintry road conditions. Motorcraft has drivers covered with a full lineup of brake products including new brake pads, coated rotors and calipers and hub and bearing assemblies that are durable, easy to install and competitively priced. New coated rotors and calipers offer an updated look that favors a more open wheel design and help protect against corrosion.

While the majority of brake jobs are focused on brake pads, Motorcraft offers everything customers need, with new lines of rotors, pads, calipers and hubs.

Why Motorcraft?

  • Brake pads
  • Ready to install out of the box
  • Dynamometer tested
  • Noise damping insulators, shims and attaching hardware to replace worn parts that can contribute to brake squeal
  • Beveled friction material edges – “chamfers” help eliminate vibration for smooth stops
  • Coated Rotors
  • Ready to install out of the box
  • Anti-corrosive silver coating provides stylish and clean appearance for open wheel designs
  • Coating inhibits corrosion and helps improve long-term balance
  • Coated Friction-Ready Calipers
  • All remanufactured caliper housings start with the OE casting
  • 100-percent pressure tested to help provide leak-free performance
  • Ready to install out of the box; just add Motorcraft brake pads
  • High gloss coating helps protect against rust and corrosion
  • Easy installation – fully assembled with new dust seals, O-rings, boots, bleeder screws, copper washers, slide pins and installation hardware
  • Hub & Bearing Assemblies
  • Over 90 percent coverage for Ford and Lincoln vehicles
  • Ready to install right out of the box
  • Lubed and sealed bearing assemblies help protect from water, mud, slush and silt
  • Inner and outer raceways designed to help for long service life
  • Sensor ring and sensor wires included to help provide accurate ABS controller signals
  • Micro-ground hub-to-rotor surface helps minimize lateral runout and pedal vibration
  • ABS components and bearing preload 100 percent tested


The Motorcraft Advantage

  • Competitively priced to suit customers’ various budget and vehicle needs, including older and higher-mileage vehicle repairs
  • Expanded product lineup provides coverage for most Ford and Lincoln vehicles
  • Recommended by Ford Motor Company

As with all Motorcraft parts, these new parts are covered by the two-year Service Parts Warranty (SPW), which provides unlimited mileage coverage for Ford and Motorcraft parts, including labor* and with no commercial exceptions.

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