The extensive tour schedule led to more than 500 customer stops, hundreds of thousands of roadside impressions among consumers and more than two million people following the tour on the Monroe brand’s social media channels. The tour also provided Monroe partners with exciting content and visibility through their own social pages.
The summer tour included the Northeast of the United States and Eastern Canada, including stops in Pittsburgh; Virginia Beach, Va.; New York City; Halifax, Nova Scotia; Ottawa, Ontario; Toronto, Ontario, and others. The second Monroe Shockmobile had stops that included Little Rock, Ark.; Fort Worth, Texas; Dallas, Texas; Houston, Texas; Tucson, Ariz.; Phoenix, Ariz.; San Diego; Los Angeles; San Francisco; Las Vegas; and Brainerd, Minn.
This year’s tour celebrated the Monroe brand’s 100th anniversary and continued its emphasis of the “Everything Gets Old. Even Your Shocks” consumer education campaign. The Shockmobiles and respective tow vehicles featured 100th anniversary graphics and “Made for the Road Ahead” messages plus a 50,000 miles/80,000 kilometers inspection reminder. “The Monroe Shockmobiles are truly a memorable experience. Consumers see the Shockmobile and the inspection reminder which starts the conversation at the service counter,” Hanefeld said.
The Monroe Shockmobiles and the brand’s “Everything Gets Old” campaign were designed to remind consumers that their vehicles’ shock absorbers and struts eventually wear out and need to be replaced. Because these ride control components are “hidden” beneath the vehicle, the Shockmobiles feature a very eye-catching, 25-foot-long, 10-foot-high, translucent Monroe OESpectrum® shock absorber that helps remind consumers about the importance of inspecting shocks and struts at 50,000 miles/80,000 kilometers. While ride control products aren’t as visible as many everyday consumer items, they play a crucial role in protecting drivers and passengers by helping to provide safe steering, stopping and stability.
To learn more about the Monroe Shockmobiles, connect with the brand on the Monroe Facebook, Twitter or Instagram social media channels. Visit Facebook.com/MonroeShocks, Twitter.com/MonroeShocks and Instagram.com/MonroeShocks to get in on the action. For more information about Monroe products and the safety-critical role ride control components play on today’s vehicle, please visit www.Monroe.com or your local parts and/or service provider.
Tenneco is an $8.2 billion global manufacturing company with headquarters in Lake Forest, Illinois and approximately 30,000 employees worldwide. Tenneco is one of the world’s largest designers, manufacturers and marketers of clean air and ride performance products and systems for automotive and commercial vehicle original equipment markets and the aftermarket. Tenneco’s principal brand names are Monroe®, Walker®, XNOx® and Clevite® Elastomer.