Fresh off his win in Sunday’s AdvoCare 500 at Phoenix International Raceway, NASCAR® Sprint Cup driver Kevin Harvick will return to the monthly #ChampionChat social media chat series today at 7 p.m. ET as he answers questions from racing fans and consumers via Twitter, TweetChat.com and the VYou.com conversational video website. Harvick’s wife and business partner, DeLana Harvick, stepped in to offer her own perspective on Sprint Cup competition, family and other topics during October’s well-attended #ChampionChat session.
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The popular #ChampionChat series is sponsored by Federal-Mogul’s Champion® brand of spark plugs, wiper blades and chemical additives. The monthly sessions have generated millions of brand impressions and tens of thousands of video views, enabling a new generation of customers to connect with one of the world’s most popular brands.
The driver of the No. 29 Richard Childress Racing Chevrolet Impala will answer questions from 7 to 7:30 p.m. via Twitter and TweetChat.com, then move to VYou.com for an additional 30 minutes of dialog. To ask a question, simply log on to TweetChat.com or Federal-Mogul’s @ChampionParts Twitter feed and add the #ChampionChat hashtag to the end of each tweet.
“This series is reaching not only millions of racers and do-it-yourselfers who already know and trust Champion products, but also to the huge audience of enthusiasts who follow Kevin, DeLana and Sprint Cup racing,” said Jessica Wynn, brand strategy manager for Federal-Mogul. “The Champion brand is growing stronger each year as we continue to connect with the growing new generation of customers who communicate through Twitter, Facebook and other social media.”
For more information about Champion products and programs, please visit www.AlwaysaChampion.com. To identify the right Champion spark plug or other product for any application, simply visit Federal-Mogul’s convenient www.FMe-cat.com electronic catalog. The company also offers a helpful small-engine spark plug lookup tool via the www.GetChampion.mobi site for smart phones and other mobile devices.
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