Interstate Batteries is launching a new look for its battery products set to start rolling out in spring/summer. The new product look provides more simple, cohesive front and top labels that clearly communicate details of each product performance levels, part number and warranty information.
The brand’s core elements, including Interstate’s logo and widely recognized green color, will remain the same. In fact, the brand’s two top-selling automotive batteries will now both feature an easily distinguishable green top. These changes will bring consistency to the Interstate Batteries brand, while also maximizing shelf impact.
The batteries new labeling system will launch in phases, beginning with the Automotive line and continue to cascade across additional Interstate battery product lines. In addition, there will be training tools provided to Interstate dealers that further explains the changes made. To learn more and view the new product look, visit: www.interstatebatteries.com/reliability.
The new look aims to benefit automotive technicians, distributors and consumers by amplifying the product on shelves, thus embracing shop ability.
