InstallerNet has announced a strategic partnership with Roadwire to develop a direct-to-consumer model for the sales and installation of automotive restyling products. Until now, consumers wanting to enhance their vehicles with leather upholstery or heated seats, would only do so as part of a vehicle purchase. Roadwire is planning to grow the market by offering their products installed through many new sales channels.
Like this article? Sign up for our enews blasts here.
"Since this product category is highly dependent on quality installation, traditional retail and online channels have been closed to marketing our products" Stated Aaron Forrister, Roadwire President and CEO, "utilizing InstallerNet's proven management platform, we can now scale our business to offer our quality products anywhere in the country."
InstallerNet has a simplified solution for merchandising services at point of sale along with the products. It's InstallCard approach will be used to represent the Roadwire products installed, preventing retailers and etailers from having to stock hundreds of SKUs to meet their customer's needs. The Roadwire InstallCard will be activated at time of sale, allowing the consumer at their convenience, to schedule an installation with vehicle specific configurations. InstallerNet's friendly installation coordinators will assist consumers with any questions they may have while fully managing the transaction.
The Roadwire preferred installer network is made up of some of the best restylers in the business. This unique offering will target consumers that traditionally would not purchase restyling products, exposing them to the category and driving new business to Roadwire dealers.
For more information, visit www.InstallerNet.com.
Subscribe to Motor Age and receive articles like this every month…absolutely free. Click here
Subscribe to Motor Age and receive articles like this every month…absolutely free. Click here
