Delphi launches new North American battery product line

Delphi’s automotive experts understand the growing power demands within a vehicle and the need for higher reserve capacity to operate the increasing number of power accessories like heated seats, back-up cameras and integrated navigation/infotainment systems.

“Our Delphi MaxStart AGM (absorbent glass mat) product offering was designed with today’s vehicle in mind,” stated Kathy Jorge, vice president, Delphi Product & Service Solutions, North America. “The higher reserve capacity of MaxStart helps provide consumers the reassurance that they can easily start their vehicles; even in extreme temperatures and with increased power demands of the new convenience features.”

Delphi MaxStart batteries are durability-tested to the extreme to ensure a powerful start immediately. The comprehensive product line also includes conventional batteries and offers consumers a range of warranty options, from 18 to 42 months, to cover vehicles throughout their ownership lifecycle.

Delphi MaxStart HD batteries contain the popular Group 31 batteries that meet the needs of heavy-duty commercial vehicles. The batteries feature commercial vehicle coverage for starting, dual purpose and deep cycling applications. Special anchoring elements also protect against vibration damage.

Delphi also offers MaxStart Marine/RV series batteries. These batteries have high starting power and increased deep cycling, with special built-in protection against deep discharge to avoid damage to the battery.

“And we have a battery for every vehicle in your customer’s garage with our Delphi MaxStart Lawn & Garden batteries,” stated Jorge. “This series features reinforced components, designed to resist vibration. Also, the full-frame positive and negative plates promote longer life through current transfer stability.”

The vehicle’s battery is one automotive component where consumers recognize and prefer quality brands,” said Keith Stipp, president, Delphi Product & Service Solutions. “With our Delphi MaxStart batteries, we are giving our customers an opportunity for differentiation with a distinguished brand recognized for its quality."