Cottman Transmission and Total Auto Care announced that it is leveraging its position as an industry leader in aftermarket and transmission maintenance to celebrate an unprecedented national holiday: National Check Your Transmission Day, taking place today on Oct. 21, 2017, during October’s National Car Care Month.
“Today is the perfect opportunity for consumers to make comprehensive preventative car care and maintenance a routine part of their relationship with their vehicle,” said Randy Wright, president for Cottman Transmission and Total Auto Care. “Consumers should know that not all basic car care packages include transmission maintenance, and National Check Your Transmission Day is a reminder to take advantage of services such Cottman’s free TransCheck 21 PLUS Inspection to make sure their transmissions are running smoothly, on this special day and throughout the rest of the year.”
Transmission repair is one of the most expensive and therefore most dreaded repairs, making many consumers prone to ignoring preventable problems.
“National Check Your Transmission Day today is a reminder for consumers to face transmission maintenance head-on and prolong a transmission’s life by bringing in their vehicles for regular transmission fluid and filter checks,” said Derik Beck vice president of digital marketing for Cottman. “We want all consumers to just be aware that this is important part of the vehicle and by creating a national day we can highlight the need to have it checked, not only on this particular day, but throughout the year.”
Today on National Check Your Transmission Day, Cottman is also raising awareness of the various maintenance habits that can reduce the life of a car’s transmission, from poor driving habits to inadequate service intervals. With better awareness of transmission maintenance basics, Cottman intends to convince more drivers of the importance of transmission checks to prevent unnecessary, costly repairs.
Observed in October, today’s National Check Your Transmission Day also falls within National Car Care Month, which promotes regular car maintenance all month long. October and the fall season is the perfect opportunity for drivers to effectively prepare and safeguard their vehicles’ functionality for winter as the season changes from summer to fall.
In addition to taking advantage of transmission-focused maintenance services such as Cottman’s TransCheck 21 PLUS Inspection, consumers can observe National Check Your Transmission Day by familiarizing themselves with what to look for in a healthy transmission. Beyond simply paying attention to the check engine light or replacing old oil, knowing the basics of transmission maintenance can empower customers to get the best care possible for their vehicles—is the oil burnt or just worn out? Is the material in the bottom of the sump a problem or is it just normal wear? Is it too late to be paying for a service to fix a transmission issue? A little knowledge can go a long way in empowering a consumer to ensure their transmission is performing at the top of its game.
Watch Cottman’s series of educational videos by the brand’s animated Cottman Man and Transmission Physician to learn more about transmission maintenance.
