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Continental conducts successful TPMS training program for Automotive Parts Headquarters

Tuesday, November 14, 2017 - 08:00
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Continental Commercial Vehicles & Aftermarket, manufacturer and supplier of OE-engineered aftermarket parts for HVAC and engine cooling, door systems, brake systems, tire pressure monitoring systems, engine management, fuel systems and instrumentation, conducted a successful TPMS training program for a group of store owners and managers from Automotive Parts Headquarters (APH), a key Continental and TPMS program retail partner.

Continental Sales Technical Training Specialist, Sean Lannoo, demonstrates TPMS relearn procedure to Automotive Parts Headquarters representatives during training event at Continental’s Technical Center in Auburn Hills, Mich.

The training event was held at Continental’s Technical Center in Auburn Hills, MI and conducted by Continental Sales Technical Training Specialist, Sean Lannoo. During the event representatives from various Auto Parts Headquarters (APH) stores across the country learned about critical TMPS service requirements, proper parts, troubleshooting and installations procedures, and valuable sales techniques, as well as Continental’s innovative VDO REDI-Sensor TPMS sensor program. The event also provided an informative overview of the entire aftermarket portfolio offered by Continental.

David Bock, Sales Manager - Independent Stores at APH, noted, “The tour at Continental in Detroit gave our attending APH customers a first-hand view of the ease of VDO REDI-Sensor installation. This unique opportunity to participate in the garage demonstration and spend time with the Product Managers and Technical Training team will greatly benefit our Auto Value Parts Store owners/managers upon returning to their respective markets. It's comforting to know that APH/Auto Value is partnering with a leading aftermarket supplier like Continental.”

Sean Lannoo manages Continental TPMS training program and is responsible for providing technical support and training to customer sales personnel and professional technicians throughout the United States and Canada. In his training efforts, Lannoo has been an instrumental contributor to the company’s industry leading aftermarket TPMS program since the inception of TPMS, and has conducted over 150 training seminars and trained over 2,970 automotive technicians on the art of TPMS. Lannoo, a 19-year veteran of Continental, is a TIA Certified Automotive Tire Service Instructor and holds three ASE Certifications.

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