Christian Brothers Automotive continues to shift the car care experience into high gear through a technology partnership with autotext.me that allows customers to look under the hood alongside a technician from a new vantage point – their phones.
“This new text message service sets Christian Brothers apart in the industry because it gives customers a rare opportunity – the chance to be in control of the car care process from beginning to end,” said David Domine, VP of Technology Solutions at Christian Brothers. “We worked closely with our entire franchise system to learn what would have the biggest impact for our customers and it was clear that an interactive, accessible mobile experience people can manage from their cell phones would change the way we’re able to serve them.”
Complimentary vehicle health inspections have long been available at all Christian Brothers locations, with professional technicians visually inspecting upwards of 40 different systems and components for wear or failure. Those findings and measurements were previously documented on paper, attached to a clipboard and then used to discuss recommended services with the customer. Now, technicians are able to use a tablet or phone to document concerns such as swollen hoses, fluid leaks, cracked components, worn out joints, loose bearings and fluid conditions. Photos and videos can also be included and annotated to further illustrate and educate customers on repair recommendations.
As Christian Brothers’ partner, autotext.me focuses on creating software that is simple to use yet powerful, innovative and relevant in an industry where technology is continually evolving. The partnership will support Christian Brothers’ commitment to transparency and honesty as core values, with support from autotext.me to create a more meaningful, engaging customer service experience that both educates and builds trust.
For more information on the new text message service by autotext.me available at select Christian Brothers’ locations, visit: www.cbac.com.
About Christian Brothers Automotive Corporation
Dedicated to its brand mission “To love your neighbor as yourself,” Christian Brothers Automotive has firmly planted its roots in faith, honesty and trust, which have proven to be clear differentiators in the competitive auto services and repair industry, a $380 billion sector in the U.S. economy. With its guiding principles instilled from the very first location, which opened in 1982, Christian Brothers Automotive has successfully expanded to more than 200 locations in 29 states. The Houston, Texas-based company, delivers a variety of professional auto-care services including upkeep, maintenance, and repair.
About autotext.me
autotext.me is a web-based simple workflow and communication tool developed to bridge gaps regularly happening inside and outside of an auto repair shop. autotext.me was founded in Golden Rule Auto Care in Dallas, TX more than eight years ago out of a shop owner's desire to improve communication between his service workers and customers. The brand has also created a digital inspection sheet add-on for shops looking to improve their in-house communication and become more paperless.
