Robert Bosch LLC, a manufacturer and supplier of wiper blades to original equipment manufacturers (OEMs) worldwide and to the aftermarket has added ClearMax 365™ to its premium Bosch ICON™ Wiper Blade line, offering up to 40 percent longer life versus other premium beam blades.
ClearMax 365 is a synthetic rubber compound bonded both physically and chemically with a polymer powder coating. This innovative, patented technology from Bosch provides consistent, streak-free visibility year-round and resists damage due to external contaminants like ozone, road debris such as salt and grime, as well as chemicals and waxes.
“With Bosch innovation driving its continued premium-level performance, Bosch ICON has consistently held the top spot in the beam blade category since its introduction in 2005,” said Martin Kashnowski, Director, Product Management, Wiper Systems, Robert Bosch LLC, Automotive Aftermarket NA. “The new Bosch ICON Wiper Blade with ClearMax 365 is designed to offer a quieter performance and up to 40 percent longer life versus other premium beam blades.”
According to Kashnowski, ClearMax 365 adds a permanently-bonded coating to the rubber wiping edge that helps it maintain its shape and form over the life of the blade. The rubber remains pliable and does not crack. Furthermore, with its lower friction coefficient compared to other Bosch rubber formulations, ClearMax 365 is able to provide a smooth and quieter performance than its competitors.
Packaging for the new Bosch ICON Wiper Blade with ClearMax 365 has been redesigned to communicate the new blade’s distinctive features and engage consumers at retail. Enhancements include the eye-catching ClearMax 365 shield, the use of embossing and foiling techniques that convey the blade’s premium look and feel, and vibrant blue, extreme weather imagery to infuse emotional appeal.
The Bosch ICON with ClearMax 365 program consists of 29 part numbers providing 96 percent coverage of U.S. vehicles in operation, including top lock narrow and side lock narrow OE applications for Volkswagen, BMW and Mercedes-Benz.
“Bosch has been bringing innovative wiper systems technology to market for over 80 years. Our experience with OEMs puts us in a unique position to bring these innovations to the aftermarket. New Bosch ICON with ClearMax 365 represents our newest patented innovation, bringing even better wiper performance and longer service life to motorists,” Kashnowski said.
For further details on the extensive Bosch portfolio of wiper blades, visit http://www.boschautoparts.com/wiper-blades
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