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Bogi, SKF share tips on customer communication in newest video in series

Saturday, November 7, 2015 - 09:00
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SKF has announced a new video as part of its online series featuring master mechanic Bogi, owner of 180° Automotive in Phoenix, Ariz. and co-host of Velocity’s hit show, “All Girls Garage.”

The free videos on SKF’s YouTube channel – – provide product overviews, installation instructions and tips for shop owners and automotive technicians.

“SKF has been working with Bogi to provide helpful information on automotive parts to shops and their customers,” said Brian Jungmann, Automotive Communications Manager, SKF. “The latest video will help shops explain automotive issues to customers, increasing productivity and profitability as well as customer satisfaction.”

In the new video, Bogi shares steps for understanding a customer’s automotive issue and explaining solutions. Bogi advises shop owners to ask the right questions during a write-up, request a vehicle history and take the car on a test-drive with the customer to make sure the correct issue is repaired.

“As a shop owner, I know that it sometimes can be difficult explaining to a customer what’s going on with their vehicle,” said Bogi. “Taking the time to slow down, ask questions and explain repairs in plain English goes a long way in building that relationship.”

The following video from SKF’s video series with Bogi is available to view, share or embed:

-       Communicating with the customer with Bogi

For more information about SKF, contact your local SKF representative, visit, call 800-882-0008 or visit the SKF e-catalog at You can also follow SKF on Twitter @skfpartsinfo or subscribe to our YouTube channel at

SKF is a leading global supplier of bearings, seals, mechatronics, lubrication systems, and services which include technical support, maintenance and reliability services, engineering consulting and training. SKF is represented in more than 130 countries and has around 15,000 distributor locations worldwide. Annual sales in 2014 were SEK 70,975 million and the number of employees was 48,593.

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