Jiffy Lube® has announced it has already reached more than 65 percent of its $1 million national fundraising goal for the 2010 Maintenance Partners for Life campaign. Through the generous support of its customers, Jiffy Lube has already raised $658,655 for the American Heart Association’s Go Red For Women movement in just three weeks, as of Feb. 22.
More than 1,700 Jiffy Lube franchise locations across the U.S. are participating in the campaign that kicked off Feb. 1 and runs through March 14. All the funds donated in participating service centers will be allocated to initiatives in the communities in which they are raised.
“Years ago, I lost my father to a heart attack, so this campaign is especially meaningful to me. It’s so important to educate people about heart disease while also funding research to help prevent it,” says Rob Cooper, district manager for Jiffy Lube International. “If my family would have understood how much of a silent killer heart disease can be, we may have been able to do more to help my father eat healthier, exercise and live longer.”
Jiffy Lube has raised $2.3 million for the cause since 2008. Customers can make a $3 donation at participating service centers. In return, they will receive a Maintenance Partners for Life savings book with more than $100 in savings. Customers can also make an online donation at www.JiffyLubeGoesRed.com.
“This campaign has proven year after year the impact that individual donations at a local level can make, and we’re excited to see the continued enthusiasm from our customers, franchisees and service center employees in 2010,” says John Sanfacon, head of marketing and innovations for Jiffy Lube International. “We are proud that the campaign is off to such an amazing start and we’re confident that we’ll significantly surpass our $1 million fundraising goal.”
Top fundraisers
The top fundraisers, in terms of percentage of Jiffy Lube customers making a donation, are the service centers owned by PCJL Inc. in Southern California (Lompoc, San Luis Obispo, Goleta, Arroyo Grande, Santa Barbara, Atascadero and Pasa Robles) at 143.98 percent of total customers; service centers owned by TCFL Group in Eastern Washington and surrounding areas (Spokane, Kennwick, Veradale, Richland, Pasco, Walla Walla, Clarkston, Liberty Lake, WA;
Hermiston, OR; and Lewiston, ID) at 143.42 percent of total customers; and the service centers owned by Arendall Lubrication Centers LLC in Midlothian, VA, at 93.35 percent of total customers.
The Jiffy Lube MPL campaign leverages the parallels between maintaining a healthy heart and a healthy vehicle. Nearly 2,400 Americans die of cardiovascular disease each day – an average death of one every 37 seconds – and 80 percent of the vehicles inspected during vehicle check-up events needed either service or parts. Maintaining a healthy heart and vehicle is a matter of choice and the right choices can help maintain the health of both. Visit www.GoRedForWomen.org for more information. Fans of the MPL campaign can also support the cause by joining the Facebook fan page at www.facebook.com/jiffylubempfl.
