The Automotive Service Association (ASA) and its official publication, AutoInc. magazine, are inviting all current ASA members to enter the magazine’s annual Top 10 Websites Contest. They can show off their hard-working sites to peers, letting them see how online marketing prowess can attract more consumers and boost profitability.
The competition has always been tough, so winning will give ASA shops and employees the recognition they deserve. We’ll publish reviews of the Top 10 sites in the November-December issue of AutoInc., and we’ll send the winners extra copies of the magazine to place strategically around their waiting rooms so customers can see what rock stars they are! And as an added bonus, ASA is pleased to announce that all winners will receive $95 off their next membership renewal.*
Now more than ever, a shop’s website is its best business tool to attract and retain customers – aside, of course, from the consistent quality of your service.
“AutoInc.’s Top 10 Websites Contest is a great opportunity for us to recognize our members for their hard work with their single greatest marketing tool,” says Leona Dalavai Scott, director of marketing and communications.
“With an increasing number of motorists finding repair shops through online searches on their mobile devices, shops understand that their websites must be top-notch to capture consumers.”
To access the entry form and contest guidelines, member-shops click here.
Our carefully selected panel of judges has lengthy experience in showcasing and promoting content on the Web. They’ll provide a uniform evaluation of each site’s specific features, including:
Mobile-friendly and mobile-ready
Technical
Innovation
Call to action
Credibility
First impression/visual design
Social media presence
Objective/purpose
Consumer friendliness
Members, along with the rest of the industry, have always looked to our winning websites as a benchmark for how to successfully promote automotive service and collision repair facilities to current and potential customers. They also help educate the motoring public about the importance of car care.
The deadline for this year’s contest is July 15, 2016.
For additional information, visit www.ASAshop.org.
