Snap-on doesn't compromise on quality for franchise owners, customers

The tour features local franchisees at each of its stops, along with the customized Glo-mad, displays and demonstrations of Snap-on’s latest diagnostic tools, among other attractions.

The tour was launched in the Pacific Northwest, and a stop Tuesday at Menzies Motorsports, a 31,000-square foot CORR race shop in southwest Las Vegas, brought local franchisees, company officials and enthusiasts.

We’ve been working with the idea of the No Compromise Tour for two years,” says Tom Ward, president of Snap-on Tools, who notes the tour includes a customer experience that can’t be replicated anywhere else.

This promotional tour is on a one-year loop, Ward adds. “We’ve designed the tour so customers can experience the brand in a much deeper way.

Dave Ruskowitz, a Las Vegas-based franchisee, has been with the company for nearly 30 years. “My customer base is a lot stronger than some of my competitors,” three of which have recently went out of business, he adds.

Michael Sliffe, another Las Vegas franchisee, says he got sick of working for other people and got into the Snap-on business about four months ago, which he notes is the best decision he’s ever made.

Other franchise operators touted Snap-on’s full range of training and technical support, along with the freedom they retain as independent businesspeople.

The Las Vegas tour stop also featured the EPIQ tool storage unit, which is able to interface with digital devices like computers. The EPIQ has power strips and a shelf for charging battery-powered tools, says Sales Manager Duke Snider.

A prominent goal of the No Compromise tour is to get the message to technicians about the inherent quality of Snap-on’s tools. For example, the MG725 oil-bath lubrication impact wrench. “When a guy spends $400 on an impact wrench, he’s interested in productivity,” says Eric Fernandes, director of marketing, power tools.

For more information, visit http://www.snapon.com.