Continental has combined two popular customer e-newsletters into one new one called Aftermarket Dashboard designed to inform its automotive and heavy duty WDs and their customers about news important to the growth of their business and the aftermarket industry.
“The voice of the customer is the reason we combined two newsletters,” said Tom Lee, marketing manager, North American automotive aftermarket products. “Previously, we had separate e-newsletters for automotive and heavy duty, and because of that we had two distribution lists. Now we will combine the lists and eliminate any duplicate emails. The new name will also give it a fresh look.”
The Aftermarket Dashboard will focus on the automotive, heavy duty and hydraulics aftermarket industries. The December issue explained to readers the motivation behind the enhancements, including the new Aftermarket Dashboard name and the rollup of two e-newsletters into one monthly issue.
For additional information contact Continental Customer Service at 800-869-0435.
