Opinion | Commentary

  • This shop owner was not feeling the money in their wallet. According to their profit or loss statement, they were doing great. So where is the money?
    chris chubby frederick, ati
  • In a follow-up Motor Age interview with Nathan Scripps, he deals with specific ways auto repair shops can leverage car care awareness during Fall Car Care Month (October), as well as year round.
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  • Hybrid repair is an increasingly important opportunity for repair shops. Advance Auto Parts' Jim Bates is an expert in this area and sheds some valuable insight on the subject, as well as debunks some myths about it.
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  • Matt Sampson, senior program manager of Ecommerce for MotoLOGIC, discusses not only what kinds of diagnostic and repair information shops want, but more importantly, the kind of information they actually need to stay competitive. 
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  • In this Motor Age interview with Tony Molla, vice president of the National Institute for Automotive Service Excellence, he explains how to use ASE Certification as a means to boost business and get a real return on the investment made.
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  • Motor Age talks to Steven Stein, a 10-year automotive aftermarket veteran who is the eServices Solutions Manager for MOTOSHOP Technology Tools, a program that offers repair shops an array of online management solutions.
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  • Jared Stivers, Email Marketing Manager for MotoREV, discusses how e-mail marketing can help shops attract, retain and connect with more customers.
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  • when it comes to marketing, Jake The Car Doctor is haunted by his lack of knowledge on the subject and his inability or unwillingness to take decisive action to promote his shop. 
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  • Shop owners have a difficult decision to make when it comes to how aggressive they want your service advisors to be with their customers.
    chris chubby frederick, ati
  • There are individual ways you can make sure productivity is at its best. Brian Canning, a management contributor for Motor Age, shares his thoughts in this conversation. 
    Tschanen Brandyberry
  • Matt Sampson, senior program manager of Ecommerce for MotoLOGIC, an online information system for automotive repair shops, discusses not only what kinds of diagnostic and repair information shops want, but more importantly, the kind of information they actually need to stay competitive. 
    searchautoparts
  • Chris "Chubby" Frederick shares his tips for improving your managerial, marketing and number crunching skills in his new segment, "Chubby's Tip of the Week."
    chris chubby frederick, ati
  • Over the past several years, stabilizing car count has been one of the biggest challenges, even for the shops typically loaded with cars. 
    chris chubby frederick, ati
  • If you want to stabilize your car count and hold on to your customers through their purchase of new cars, you are going to have to be proficient at selling maintenance. 
    chris chubby frederick, ati
  • I hope by now you are asking yourself what you can do to keep your employees married to you for life. You can start by asking yourself if you are ready to accept the role of a true leader.
    chris chubby frederick, ati
  • I have often wondered why some years I achieve my goals and some years I don’t. Sometimes I blame it on the goals being too lofty, or someone or something got in my way.
    chris chubby frederick, ati
  • What we accomplish in 20 percent of our day nets us 80 percent of the results for that day. 
    chris chubby frederick, ati
  • Could there be a reason that our customers think it is easy to fix and service cars and trucks? Could it be the Internet is the source of all this misunderstanding? 
    chris chubby frederick, ati
  • Congress has introduced a bill called The Federal Vehicle Repair Cost Savings Act (H.R. 4056) that encourages federal agencies to use remanufactured auto parts when they are cheaper and easy enough to obtain,
  • For new people coming into the industry there are two big costs that are disproportionate to the potential entry-level income. First, is the cost of schooling, which can easily get near the cost of a two-year college degree.