Opinion | Commentary

  • Marc Goodwin will receive cool diecast for participating in the monthly Federated Auto Parts “ASE Question of the Month” program. 
    Pete Meier
  • Is it compassion or fear that is residing in you that is the overriding component in your decision-making process in holding your employees accountable? That is the real question.
    chris chubby frederick, ati
  • Ben Johnson is director of Product Management for Mitchell 1. He is a former automotive repair shop owner and has been involved in leadership roles in the automotive aftermarket for more than 24 years. He explained some overall industry problems, solutions in general and what Mitchell 1 can offer.     
    Tschanen Brandyberry
  • Scott Avellino, marketing manager for MOTOSHOP Technology Tools, took us on a test drive of the MotoSHOP Shop Management System recently.
    Tschanen Brandyberry
  • This started me thinking that maybe the shortage of technicians is not based on kids not wanting to work on cars, but maybe it is based more on our perception of what a technician is.
    chris chubby frederick, ati
  • Ben Johnson, Director of Product Management with Mitchell 1, recently talked with our Larry Silvey about ProDemand.
    searchautoparts
  • The reality is most owners are working so hard in the business they actually don’t know what is happening to them. I was listening to a rather long but worthwhile story from Kim Hickey, an ATI coach and former shop owner, explaining how it can happen to anyone.
    chris chubby frederick, ati
  • Some want to develop a second in command so they can enjoy more free time in their life or prepare for retirement. This gives us the knowledge and skill to implement change; however, the one thing we have to have is your commitment. 
    chris chubby frederick, ati
  • Dave Striegel, owner of Elizabeth Auto Care and The Shop Doctor Community, walks you through ways to successfully utilize video in your repair shop's marketing plan. 
    searchautoparts
  • If you want to stay the best shop in your market, you have to be profitable enough to deliver the best experience today’s customers desire, and that takes money.
    chris chubby frederick, ati
  • Most of us understand that if you are not growing, you are probably slowly going out of business. With costs increasing every year and our people wanting to grow, there is pressure on all shop owners to continue to grow their business.
    chris chubby frederick, ati
  • We have a ton of new technology coming out to help us run our shops better. The real question is, are we ready enough for it to help us?
    chris chubby frederick, ati
  • In my 40 years plus in the automotive business, the one thing that still tears me apart is the slow death of an automotive repair shop. Raising prices to stabilize margins to enable you to operate successfully in whatever type of business model you have chosen can be life or death. 
    chris chubby frederick, ati
  • In this column, I intend to bring you new testing techniques, new repair procedures, a few war stories or just sage advice I learn from the collective whole as I continue my travels and interactions with you – our faithful readers. I am also inviting any one of you that have an interesting diagnostic story to share to submit it for inclusion in this column.
    Pete Meier
  • Our own Pete Meier, Director of Training for the UBM Advanstar Automotive Group — which publishes Motor Age — is the guest of honor in a recent podcast for the automotive industry.
    Remarkable Results
  • A purchase decision is based on the value they perceive at the time.
    chris chubby frederick, ati
  • It’s now impossible to ignore how your online reputation plays a role in the public perception of your auto shop.
    Michelle Bizon, Moving Targets
  • As an owner, you need to find your employee’s motivation and utilize that knowledge to get them to produce more for both you and them.
    chris chubby frederick, ati
  • There is so much change and discipline required to be in business today, and some shop owners and manager may want to put their head in the sand. But if you give up trying to be the best version of yourself, your actions will haunt you.
    Bob Greenwood
  • As a shop owner, you need dealerships and they need you. But it probably will never be better than a love/hate relationship. In dealing with them, you might want to adopt Godfather son Michael Corleone’s advice — “Keep your friends close…but your enemies closer.”
    searchautoparts