The Car Care Council Women’s Board (WB) has announced the winners of the 2012 Automotive Communications Awards (ACA). The recipients were honored during the 15th annual Women’s Board reception, which took place Tuesday, Oct. 30, at the Sands Expo Center during the Automotive Aftermarket Products Expo (AAPEX).
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The Automotive Communications Awards are sponsored by the Women’s Board and supported by the Automotive Communication Council. The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.
Business-to-Consumer Awards
Radio Commercial
WIX Filters
We Love Engines
Print/Electronic Ad
WIX Filters
Even He Loves Engines
Direct Mail Piece or Campaign/Newsletter
New Pig Corporation
You Don’t Know Grit
Magazine Article
VehicleMD
Remember Alex Brown
Educational Article
go.drive
Stars and Donuts
Video News Release
Cequent Consumer Products
Auto Aftermarket Leader, Cequent Consumer Products Becomes Distributor for Michelin Easy Grip Snow Chains
Brochures, Booklets & Handouts
NAPA Balkamp
2012 Carlyle Catalog
Special Promotions & Promotional Events (Tie)
WIX Filters
Mechanix Glove Giveaway
Snap-on/Traction Factory
Snap-on Masters of Metal Tour
Posters & Signage
Schaeffler Group USA Inc.
Luk Diagnostic and Technical Poster
Public Relations Efforts
Lauren Fix, The Car Coach
The Weather Channel: Weather Ready Clinic
Website
TRICO
MS Tag/Mobile Site
Other – Communications Campaign
Robert Bosch LLC
Integrated Communications Campaign
Social Media Efforts
Raybestos Brake and Chassis
Raybestos Garage: Talking Shop
Best Facebook Customization of an Aftermarket Company
NGK Spark Plugs
NGK Spark Plugs Facebook Page
Best QR Code Customization
Raybestos Brake and Chassis
Raybestos “Flying R” for Raybestos Roush Stage 3 Mustang Events
Best Use of YouTube Video
Airtex Vehicle Electronics
“Airtex Innovations” – Product Advantages
Best Customizable Campaign
TFI Envision, Inc.
Best Aftermarket Pinterest Page
Virginia Tire & Auto
Cleen Plan Brand Marketing Kit for NAPA Auto Parts
Best Media Outreach to Female Audience
NAPA Filters
“Ready, Set, Grow” Raising Healthy Kids Ads
Business-to-Business Awards
Ad Campaign to Distribution/Retail Audience
Snap-on/Traction Factory
VERUS PRO
Ad Campaign to Technician/Repair Audience
Automotive Aftermarket Suppliers Association
Know Your Parts
Ad – Best Use of Graphic
Snap-on/Traction Factory
FAR7000 Print Ad
Ad – Best Use of Copy
Raybestos Chassis
Your International House of Chassis
Corporate Image Campaign
NAPA Filters
Jobber/Installer Product Brochure
Co-op/partnering Campaign
Raybestos Chassis
Raybestos Brand Chassis Parts/CARQUEST Ad Campaign
Training Materials
NAPA Brakes/Affinia
Agree to Compete Folder and DVD
Magazine Article- Technical
Mobile Air Conditioning Society (MACS) Worldwide
Sensors Intel Agents of Automotive Electronics
Magazine Article – General Market/Special Interest
National Oil and Lube News
2011 Operator of the Year – Kevin Davis
Newsletter to Customer/External Audience
Beck/Arnley
The Sixth Gear Newsletter
Logo Design/Usage
Snap-on/Traction Factory
Operation Overdrive
Website
Beck/Arnley
www.beckfluids.com
Merchandising
Tenneco Inc.
Table-Top Tester by Monroe Shocks & Struts
Special Promotion and/or Promotional Event
Schaeffler Group USA Inc.
NAPA Clutch and Flywheel “Clutch Some Cash”
Packaging (Tie)
Federal-Mogul Corporation
Wagner ThermoQuiet Ceramic NXT Packaging
Federal-Mogul Corporation
Wagner Lighting Packaging
Social Media Efforts
Beck/Arnley
Beck/Arnley’s Social Media
Best Blog
Mobile Air Conditioning Society (MACS) Worldwide
Macsworldwide.wordpress.com
Best Facebook Customization
Beck/Arnley
Beck/Arnley Facebook Site
Best App for Mobile Device
The Original Gabriel
Gabriel LV and HD Mobile Part Search
Best Use of YouTube Video
Airtex Vehicle Electronics
Airtex Technical/Diagnostic Video Series
Best Customizable Campaign
Break Media
NHTSA “Click it or Ticket it”
Best Aftermarket Pinterest Page
Beck/Arnley
Pinterest.com/BeckArnley
Best-in-Show
Best-in-Show (Business-to-Consumer), Other – Communications Campaign
Robert Bosch LLC
Integrated Communications Campaign
Best-in-Show (Business-to-Business), Best Use of YouTube Video
Airtex Vehicle Electronics
Airtex Technical/Diagnostic Video Series
Organized by the Car Care Council Women’s Board, the awards and reception are sponsored by a variety of aftermarket companies and organizations. The 2012 sponsors include: Robert Bosch LLC, SKF Automotive Division, Tenneco, The Timken Company, Automotive Communication Council (ACC), N.A. Williams Company, Maximum Marketing Services, Mobile Air Conditioning Society (MACS), MOTOR Information Systems and Snap-on, Inc.
The Women’s Board is comprised of professional men and women from the automotive aftermarket who are dedicated to providing career leadership to women in the automotive aftermarket, providing car care information to female audiences and encouraging young people to investigate opportunities in the automotive aftermarket. For more information, visit http://women.carcare.org or e-mail [email protected].
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