Automotive services-based digital marketing company Autoshop Solutions announced their new partnership with shop management software company Shop-Ware to bring a "new level" of data to their customers, which will allow them to see the actual return on investment in the marketing efforts, according to a press release.
“We are thrilled to announce the strategic partnership with Autoshop Solutions,” stated Kathy Jorge, vice president of people and partners at Shop-Ware. “Through the integration of Shop-Ware’s SMS and Autoshop Solutions’ marketing data into their ROI dashboard, this collaboration not only delivers real-time results but also empowers our customers to better understand customer behavior and drive meaningful business growth. Together, we’re committed to providing exceptional value and insights to our clients, elevating the automotive industry to new heights.”
Through the partnership, Autoshop Solutions has launched an ROI integration tool that pulls specifics into Autoshop Solutions’ dashboard, matching marketing data with the repair orders from the Shop-Ware SMS.
The real-life results portray how marketing dollars are spent, showing clients where the business came in and how to tie it to an actual customer.
“With this partnership, we can provide our customers the next level of data available to help them measure the growth of their business and where to go next, stated Tony Mercury, vice president of revenue, Autoshop Solutions. “We are always listening to our customers’ needs and actively enhancing our offerings to continue providing top quality services.”
Additionally, the ROI integration tool is able to track when a customer finds a shop online and when they become an actual shop customer as well as tracks marketing revenue by medium and source, including organic traffic, paid search, and paid social. It can also exhibit the total number of calls a shop receives along with new customers.
