KSS Retail, a dunnhumby company, announced July 15 that it has entered into an expanded client agreement with AutoZone.
AutoZone selected KSS Retail’s PriceStrat solution to deliver science-based price modeling and promotion optimization across the retailer’s merchandising organization.
KSS Retail will work closely with AutoZone to implement its price and promotion strategies within PriceStrat so that the company can improve its customer loyalty.
With more than 5,000 store locations in the U.S., Puerto Rico, Mexico and Brazil, AutoZone recognizes that effective pricing is key to building its competitive advantage.
“We put our customers first, and it’s vital that we have not only the products that our customers want, when they want them, but that every item has the right price,” said Bill Hackney, Vice President of Merchandising for AutoZone. “PriceStrat was the only solution with a unified model that included integration of both everyday and promotional pricing. We believe that a data-driven, scientific approach to making decisions about pricing and promotions will contribute to our continued success and our customer-first model,” Hackney said.
“We’re delighted to welcome AutoZone as a client,” said Yael Cosset, CEO of KSS Retail. “Its story illustrates the need for global retailers to move away from rules-based pricing toward a more sophisticated approach that works across multiple dimensions to deliver greater forecast accuracy. I’m pleased that through our initial work with AutoZone we’ve proven that PriceStrat modeling capabilities can help them optimize their pricing and promotional strategy so they are doing what’s best for their customers over the long term.”
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