Automechanika Chicago, the largest U.S. trade show and training event for automotive repair shop owners and technicians, has partnered with Axalta Coating Systems and Global Finishing Solutions (GFS) to provide an interactive paint booth at the trade show, taking place April 24-26 at McCormick Place West in Chicago, Illinois.
GFS, the world’s leading manufacturer of paint booths, will erect the paint booth directly on the show floor for attendees to test. “We are excited to bring our technology to Automechanika Chicago and show the automotive community GFS’ capabilities,” says Brandon Lowder, Vice President of Auto Refinish at GFS.
Axalta, a leading global manufacturer of liquid and powder coatings, will perform coating demonstrations within the GFS paint booth to introduce Automechanika Chicago attendees to innovative refinish technologies that are available to the industry. Additionally, collision professionals will have the opportunity to experiment with the products. “Allowing technicians to step in and test new products and techniques under the watchful eye of our expert trainers is a great way for us to educate end users about the latest innovations available in coatings,” said Jim Evans, Axalta North America Training Director. “We look forward to playing a significant role in the inaugural Automechanika Chicago.” Axalta is also a Platinum Scholarship Sponsor, providing 250 scholarships for industry professionals to attend the seminar program Automechanika Chicago presents Motor Age Training Live, held in conjunction with the trade show.
“Providing a platform to gain hands-on experience and education for the automotive community is an important objective of our show,” said Bridget Ferris, Automechanika Chicago Show Director. “We are thrilled to have Axalta and GFS on board to help us achieve that.”
Automechanika Chicago is produced jointly between Messe Frankfurt and UBM Advanstar Communications. The inaugural show will open its doors to more than 8,500 attendees and showcase a broad range of products from an expected 400+ exhibitors. In addition to the trade show, automotive technicians and shop owners will have the opportunity to attend the seminar program Automechanika Chicago presents Motor Age Training Live for in-depth management, service repair and collision repair education.
About Axalta
Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 145 years of experience in the coatings industry, the 12,000 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information, visit axaltacoatingsystems.com and follow us @axalta on Twitter.
About Global Finishing Solutions
Global Finishing Solutions is the world's leading manufacturer of paint booths, spray booths, and finishing systems for industrial coating and finishing, automotive body shops, aerospace finishing, and truck and large equipment finishing. GFS leads the way in spray booth innovation, and is dedicated to providing the most energy-efficient and ecologically friendly paint environments. www.globalfinishing.com
Automechanika Worldwide
The Automechanika brand as a whole continues to experience record exhibitor and visitor numbers, indicating that these trade shows are truly fulfilling the needs of the industry through this global business platform. The growth and satisfaction remains a trend throughout all the Automechanika shows worldwide, confirming a positive outlook for the future of the industry.
To learn more about Automechanika Chicago, visit www.AutomechanikaChicago.com.
About UBM Advanstar Automotive Group
The UBM Advanstar Automotive Group is THE leading provider of integrated media solutions to the automotive aftermarket and collision repair industry. With a multi-platform approach and a dynamic, wide-reaching portfolio of B2B brands and products, the UBM Advanstar Automotive Group provides unrivaled industry news coverage, in-depth business analysis, world-class research, nationally recognized training resources and the nation’s largest website for automotive professionals (www.SearchAutoparts.com).
Our premier brands — Motor Age, Auto Body Repair Network (ABRN), Aftermarket Business World and SearchAutoparts.com — serve the largest automotive audiences in the industry with numerous print and digital products. Reaching hundreds of thousands of service and collision repair professionals, technicians, original equipment and aftermarket manufacturers, distributors, jobbers and retailers, every day we drive insightful analysis and discussion of all of the news and issues impacting our audience’s businesses — keeping them passionate, competitive, and connected.
Background information on Messe Frankfurt
Messe Frankfurt is one of the world’s leading trade show organizers with around 543* million euros in sales and 2,026* employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approximately 50 international sales partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2013, Messe Frankfurt organized 114* trade fairs, of which more than half took place outside Germany.
Messe Frankfurt’s exhibition grounds, featuring 578,000 square meters, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the city of Frankfurt holding 60 percent and the State of Hesse holding 40 percent.
For more information, please visit our website at www.messefrankfurt.com.
*Preliminary numbers (2013)
The North American headquarters in Atlanta is currently producing 10 trade shows in the U.S., Canada and Mexico across various industries. For more information about Messe Frankfurt, please visit our web site at www.messefrankfurt.us.Automechanika Events Around the World
New Delhi, February 26 – March 1, 2015
St. Petersburg, March 24 – 26, 2015
Madrid, March 11 – 14, 2015
Kuala Lumpur, March 19 – 21, 2015
Istanbul, April 9 – 12, 2015
Johannesburg, May 6 – 9, 2015
Kiev, June 2015
Dubai, June 3 – 5, 2015
Mexico, July 15 – 17, 2015
Moscow, August 25 – 28, 2015
Frankfurt am Main, September 16 – 20, 2016
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