Newly appointed CARDONE President and CEO Stan Gowisnock shared his insights on the changing auto care industry from his perspective as a veteran executive in the supply chain solutions industry, to a record attendance of 360 at the 43rd Automotive Content Professionals Network (ACPN) Knowledge Exchange Conference in New Orleans on May 16.
Gowisnock traced the journey of automotive catalogs from paper and face-to-face sales to current robust online content, and shared how he has learned over his career that content is key to selling parts and keeping them sold.
| FREE TELEMATICS WHITEPAPER From The Commitment to Training | |
|
|
Stay ahead of the industry and expand your technical automotive knowledge by downloading our free whitepaper. |
|
|
|
“Content is a value-add, not a cost center,” said Gowisnock. “Good content assists in the selling and retention of that sale.”
Attendees also received technical training breakout sessions, ACPN University, covering ACES and PIES, efficiency building and sending and receiving quality content data. First-time attendees were oriented prior to the conference start at a “bootcamp” session that acclimated them to the conference and ACPN. Eileen Terry, professional development coach, ET Consulting, presented “The Art of Being ‘Fully Present’” on how to create deeper and higher quality interactions with those who matter most.
The 43rd Automotive Content Professionals Network Knowledge Exchange Conference will continue until May 18. For more information, visit http://www.autocare.org/Events/2016-ACPN-Knowledge-Exchange-Conference/.
The Automotive Content Professionals Network (ACPN) is the only segment devoted exclusively to the education and professional development needs of automotive catalog managers and product content professions. ACPN is a professional society with more than 250 members who are employed by member companies of the Auto Care Association.
Subscribe to Aftermarket Business World and receive articles like this every month….absolutely free. Click here.
