The evidence supporting the prominence of women as savvy aftermarket consumers is overwhelming, especially when it comes to performing their own routine maintenance on automobiles. Our second annual Female Customer Report reveals an increase across the board in women who’ve decided to do it themselves. The report (last published in December 2006) includes analysis of the following categories: Battery chargers, Brakes, Diagnostic tools, Engine treatment, Exhaust systems, Filters, Floor mats, Motor oil, Spark plugs and Wiper blades. The following are downloadable files for the Aftermarket Business Market Research section. You will need Adobe Acrobat Reader to view these files. This program is available as a free download from the Adobe website Female Customer Report Overview To view the 2005 report, click here. |