For our first annual Female Customer Report, more than 2,400 women chimed in to let us know what type of automotive parts and products they?ve purchased in the past year. Many women considered themselves both do-it-yourselfers and do-it-for-mes, as each product category resulted in different responses. Some female consumers handled light maintenance, like windshield wiper replacement and the use of tire inflation products, themselves, while others left more complicated projects, like brake and exhaust system replacement, to an expert, friend or family member. This study includes stats for 10 key categories, but more categories are available for purchase.
The report (last published in December 2005) includes analysis of the following categories: Battery chargers, Brakes, Diagnostic tools, Engine treatment, Exhaust systems, Filters, Headlamps, Starters and alternators, Tire inflators and Wiper blades.
The following are downloadable files for the Aftermarket Business Market Research section. You will need Adobe Acrobat Reader to view these files. This program is available as a free download from the Adobe website
Female Customer Report Overview
Battery chargers
Brakes
Diagnostic tools
Engine treatment
Exhaust systems
Filters
Headlamps
Starters and alternators
Tire inflators
Wiper blades
