This popular consumer survey reveals why end-users buy what they buy and discusses the types of influences that impact their aftermarket purchases. Published in June 2003, this in-depth research covers 12 categories and can be used as a major indicator to buying patterns. We contacted over 10,000 consumers to complete this study. This year's categories are: Additives, Batteries, Bedliners, Brakes, Filters, Floor mats, Hood shields, Shocks & struts, Spark plugs, Touch-up paint, Waxes & polishes and Wipers.
The following are downloadable files for the Aftermarket Business Market Research section. You will need Adobe Acrobat Reader to view these files. This program is available as a free download from the Adobe website
2003 Consumer Attitude Study Introduction
Additives
Batteries
Bedliners
Brakes
Filters
Floor mats
Hood shields
Shocks & struts
Spark plugs
Touch-up paint
Waxes & polishes
Wipers
To see results from our 2001 study (published in July 2001) click here
To see results from our 2002 study (published in June 2002) click here
