In preparation for a joint trade mission to Colombia this month with the Auto Care Association and the U.S. Department of Commerce (DOC), the Overseas Automotive Council (OAC) of the Automotive Aftermarket Suppliers Association (AASA) presented its members with an analysis of the country’s motor vehicle marketplace.
Evaristo Garcia, founder of Integrate Data Facts LLC, (IDF), prepared this analysis. For related charts and graphs click here.
Introduction to the Colombian aftermarket
With more than 12.9 million vehicles in Colombia’s vehicles in operation (VIO), one of the most unique facts about this market is that there are more than 7 million motorcycles. That’s more units than all cars and trucks combined. All cars, light, medium and heavy trucks combined amount to 5.5 million units, meaning that there are 1.3 motorcycles for every other type of vehicle. (Note: All data as of end of 2016.) The vehicles in operation (VIO) of cars and light trucks is almost 5 million units.
Chevrolet commands 26 percent of the VIO with 1.3 million units on Colombian roads, followed closely by Renault with 18 percent (0.9 million units). After the top two makes, the share drops dramatically with Mazda at 8 percent with just over 0.4 million units; Hyundai (6 percent), Ford, Kia, Nissan and Toyota (5 percent each). These eight brands together represent 78 percent of all Colombian VIO.
There are a great number of makes in the category of “other,” showing just how diverse the Colombian market is. Here, every make from Audi to BMW to Chery can be found on Colombian roads.
The Colombian market is unique in that medium and heavy trucks represent almost 10 percent of the cars and light trucks combined. This is a noticeably high ratio when compared to other countries’ ratios, such as Mexico’s with 3 percent to 4 percent.
Colombia relies heavily on the transportation of people and cargo by buses and trucks, placing a heavy toll on its roads and streets. This could be due in part to the relatively small railroad network in comparison to the country’s large size.
There is a vast variety of makes for medium and heavy trucks in Colombia’s VIO. Chevrolet has more vehicles on the road than any other make with almost one third of the market (156 thousand units). Dodge is a distant second with 11 percent, followed closely by Ford with 10 percent. In this case, the former Big Detroit 3 (Dodge, Ford and Chevrolet) are just over half of the pie.
International (10 percent), Kenworth (6 percent), Hino (3 percent), Jac (3 percent) and Freightliner (2 percent) round out the top eight makes, accounting for 77 percent of the VIO for medium and heavy trucks. Making up the “other” category are Agrale, Foton and Volvo, to name a few.
As previously noted, motorcycles are more numerous than cars and trucks combined. Yamaha is the indisputable leader, with 21 percent of the motorcycles VIO (1.5 million units). Following closely are Bajaj, Suzuki and Honda with 18 percent, 16 percent and 16 percent respectively. The previous three makes have more than one million units each on the roads of Colombia. These six makes represent 86 percent of the motorcycles VIO. The rest is made up of a multitude of makes such as: Auteco, Kawasaki, Vento and more.
Prep For The Future Today |
|
|
Be a part of the inaugural Business Outlook Conference this July. For only $99, you will hear about the future of automotive and how it will affect your business from executives with IBM, AlixPartners, ETI, CCAR and much more! |
|
|
Editor’s note: Evaristo Garcia has been researching and consulting for the automotive industry for over 25 years; he is the founder of Integrate Data Facts LLC. IDF is a private and independent firm that specializes in research and consultancy for the automotive aftermarket. Headquartered in Michigan, it has dedicated staff in Michigan and Mexico City. IDF is a leader in Mexico OE research, and provides Mexico and Colombian VIO, as well as market intelligence. For more information, contact: [email protected]
The AASA Overseas Automotive Council (OAC) promotes the sale in foreign markets of automotive and heavy duty products manufactured in North America. Those products include components, accessories, chemicals, hand and power tools, service maintenance and repair equipment, and paint and body supplies for both cars and trucks. OAC has more than 350 members in more than 40 countries. More information is available through its Web site, www.oac-intl.org.
AASA exclusively serves manufacturers of aftermarket components, tools and equipment, and related products which support 710,000 employees in the United States. AASA is the light vehicle aftermarket division of the Motor & Equipment Manufacturers Association (MEMA).
Subscribe to Aftermarket Business World and receive articles like this every month….absolutely free. Click here.
