The best intelligence on trends in international markets often comes from first-hand reports – manufacturers managing operations and sales in a specific market.
That is the purpose of the Member Trends survey, conducted each quarter by the China Aftermarket Forum (CAF) of the Automotive Aftermarket Suppliers Association (AASA), the light vehicle division of the Motor & Equipment Manufacturers Association (MEMA).
The CAF Member Trends survey presents the latest information on Chinese aftermarket supplier sentiments and market trends, and the full report is only available to members and survey participants.
Highlights of the third quarter 2014 CAF Member Trends survey indicated new order volume increased from 2013. OE service (OES) was the strongest of the three segments (OES, aftermarket and heavy duty), reporting a healthy, double-digit year-over-year increase for respondents (independent and commercial vehicle sales also are reported). Hiring continued to remain strong as suppliers steadily ramp up to address growth.
While quarter-to-quarter changes sometimes reflect the seasonality of the markets, double-digit growth is the norm. The Member Trends survey serves as a valuable tool to gauge changes in aftermarket growth trends.
In addition to historical questions, a unique topic is explored each quarter. This quarter focused on “Branding in the Chinese Aftermarket.” OE and OES brands command the highest recognition and influence in the China market; however, respondents commented that the threat from domestic competition has increased from the previous year. CAF members continue to work to address counterfeiting, still a major issue in this market.
For more information about AASA and its global outreach services, visit www.aftermarketsuppliers.org or email [email protected].
Editor’s note: Curtis Draper is the vice president of industry analysis, programs and member services at AASA and executive director of AASA’s international aftermarket councils: the CAF and the Overseas Automotive Council (OAC).
The CAF is a consortium of full-service suppliers that meet on a quarterly basis to discuss opportunities within the Chinese aftermarket and to identify ways to address challenges in the growing segment. For more details about CAF programs and initiatives, click here.
The OAC promotes the sale in foreign markets of automotive and heavy-duty products manufactured in North America. Those products include components, accessories, chemicals, hand and power tools, service maintenance and repair equipment, and paint and body supplies for cars and trucks. OAC has more than 350 members in more than 40 countries. More information is available through its Web site, www.oac-intl.org.
AASA exclusively serves manufacturers of aftermarket components, tools and equipment, and related products, which support 710,000 employees in the United States. AASA is a recognized industry change agent – promoting a collaborative industry environment, providing a forum to address issues and serving as a valued resource for members. AASA is the light vehicle aftermarket division of MEMA.
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