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Vendor Newsmaker Q&A Marie Niewiroski

Thursday, January 18, 2018 - 08:00
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In 1995 Pierre Omidyar, a French-born Iranian-American computer programmer, established eBay in his San Jose living room as an extension of his personal website. Initially known as AuctionWeb, the venture became wildly popular for connecting online sellers with online buyers.

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eBay’s many offshoots include its eBay Motors division, launched in 2000 with a focus on automotive goods and services.

“We are pairing machine learning with our strong product catalog to help you find exactly the parts you need to finish a repair or conduct an upgrade. It bundles listings together in a way that allows you to find everything you need to complete a project in a single listing page,” explains senior product manager Miwa Takaki.

“While other online auto retailers may show you related parts, there’s rarely a guarantee that those parts will fit your vehicle or even fit the same repair or project,” according to Takaki. “But this new eBay experience is tailored to show only recommendations for parts that fit your vehicle.”

Marie Niewiroski, the director of eBay Motors, recently answered a series of questions posed by Aftermarket Business World, providing additional details about the site’s automotive-oriented offerings:

Q: What does your Virtual Tech program entail?

A: With Virtual Tech, eBay Motors shoppers now have the option to purchase an add-on call with an Automotive Service Excellence (ASE) certified technician when they buy parts on the platform. Combined with their parts and accessories purchase, buyers can confidently complete their repair with support from technicians that have experience helping mechanics in need of assistance with an installation. The Virtual Tech program also includes 30-day access to a digital repair manual to reference when speaking with the technician.

Q: How does it benefit professional repairers?

A: The Virtual Tech offering targets all users – from novice to expert DIYers and even professional mechanics – that turn to eBay Motors when looking to make enhancements or repairs to their vehicle. The ASE certificated technicians have experience providing customers with up-front advice before the repair project has begun, walking them through a repair if they get stuck, or even troubleshooting a more complex problem.

Q: Is it online only, or can technicians also reach you by phone?

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