Replacing conventional rectangular cardboard boxes, the new packaging uses a combination of clear shrink-wrap plastic and cardboard that displays the product clearly with part numbers enlarged for ease of reference. Also imprinted are competitive cross-references and UPC codes for easy scanning.
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The SKUs that will be affected by this initiative represent the most popular air filters.
Benefits of this innovative new packaging include:
- Reduced shelf space requirement which allows for more inventory in the same space
- Modern packaging materials protect air filters against dirt, dust, and moisture during transit and storage and extend shelf life
- Smaller packages generate less waste which reduces the cost of removal/disposal
- The use of shrink wrap will help offset the carbon footprint by as much as 4 times the current footprint
- The shrink wrap used is chemically inert so it is harmless in landfills and uses less space, or can be incinerated with no hazardous byproducts
- This substantial reduction in packaging materials represents a ‘green’ business practice that a company can market to its customers
- Shelf space can now be better utilized to help assure a needed product will be in stock, helping to prevent lost sales
According to Chuck Kerrigan, Director, Regional Business Unit, North America, for Purolator, “The new packaging, which follows our company’s values of economic use of resources and environmental sustainability, will reduce the consumption of some 85 tons of cardboard every year, keeping those materials out of the waste stream. In addition to protecting our environment and resources, our partnerships with environmentally-responsible retailers will also hold down costs throughout the distribution chain.”
Looking back, it’s clear that innovation has always driven Purolator’s business model. Whether it was the very first automotive oil filter (a “Pure Oil Later”) in 1923, the first full-flow oil filter in 1943, or the first spin-on oil filter in 1955, Purolator has consistently led the way when it comes to using innovative ways to serve its customers and the industry.
Purolator is a proud supporter of the Automotive Aftermarket Suppliers Association’s (AASA) Know Your Parts® education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers to preserve the industry’s good reputation. For more information, visit: www.AASAKnowYourParts.org.
Purolator manufactures and supplies high quality automotive and heavy duty filters to the North American aftermarket and original equipment manufacturers. Inventor of the automotive oil filter in 1923, Purolator has, since then, pioneered more than 40 'firsts' in the filtration industry. In fact, the first automotive oil filter was called a 'Purolator,' short for 'pure oil later.' Currently, the Purolator brand has more than 2,000 part numbers for automotive, light truck and heavy-duty applications. Now part of the Bosch umbrella of automotive aftermarket products within NAFTA, Purolator's advanced aftermarket filters include:
- PureONE and Purolator Classic oil filters
- PureONE and Purolator Classic air filters
- BreatheEasy cabin air filters
- The 'forgotten filters,' including transmission filters, fuel filters, breathers and PCV valves.
To learn more about Purolator filters and the filtration category, please visit www.purolatorautofilters.com.
To learn more about Purolator Breathe Easy cabin air filters, please visit www.BreatheEasycabinfilters.com