Prestone introduces new, multi-vehicle automatic transmission fluids

While there are many automatic transmission fluids in the market, it’s rare to find one that fits 80 percent of all cars. With this in mind, Prestone®, the nation’s leading brand of antifreeze/coolant, is introducing two new, innovative Automatic Transmission Fluids (ATFs) to its automotive product lineup. The Prestone® ATF items, available in regular and a stop-leak version, can be used on nearly all vehicles.

“Our goal is to provide consumers with a ‘one-stop shop’ brand when it comes to
solutions for under-the-hood needs,” says Kareem Dright, marketing manager at Prestone.

Like this article? Sign up for our enews blasts here.

“Since the majority of the vehicles on the road today have automatic transmissions, expanding our product offerings to include a range of premium multi-vehicle automatic transmission fluids is definitely an exciting step to fulfilling that vision and helps us to reach a key segment of
the automotive market.”

The new, patented Prestone® ATF Stop-Leak formula is specially designed for
preventive use as well as for correcting existing leaks than can corrode a car’s transmission over time. Appropriate for high-and-low mileage cars, the fluid can help delay or eliminate the need for costly repairs by helping to stop leaks and condition dry and cracked seals. The regular Prestone® ATF item is a high quality product, designed to take the confusion out of purchasing automatic transmission fluids by working on 80 percent of all vehicles as well as meeting or exceeding the needs of most cars on the road today.

The two new ATF products will be available at stores across the country beginning in early 2013. For more information on Prestone® Automatic Transmission Fluid or any other
Prestone® products, please visit prestone.com.

About Prestone
Headquartered in Lake Forest, Illinois, Prestone® manufactures and markets Prestone ® brand Antifreeze/Coolant, Fuel Additives, Brake and Power Steering Fluid, and a variety of car-care products. For more than 80 years, the Prestone® name has provided customers the highest
quality products, including the leading brand of antifreeze/coolant. Prestone® antifreeze has protected cooling systems through seven decades of evolving engine operations and cooling system demands. As a result, Prestone® has become the best-selling antifreeze in North America. For additional information, please visit Prestone.com.