Dayton, Ohio-based Stratacache is a privately-held provider of digital signage and other video technologies that promise an efficient, scalable and cost-effective return-on-investment for owners of automotive stores and shops. Jason Barnett is the company’s vice president of sales for retail.
What is digital signage?
Digital signage is a means of communicating information to viewers using a wide variety of technologies (LCD, media players and software) rather than through printed material. Digital signage provides an effective way to communicate to an audience in a dynamic and interactive manner. Digital signs can be networked allowing the content and messaging to be managed from a central location.
What sort of impact can digital signage have?
As traditional advertising such as television, radio and newspaper becomes less effective, digital signage allows marketers to provide targeted messages to their audience. Organizations such as retailers, banks and consumer goods manufacturers are capitalizing on digital media to build brand awareness, increase their competitive advantage, strengthen customer relationships and drive sales. Digital signage can also be used as an effective platform for associate training.
Why is digital signage better than printed material?
Digital signage can grab a customer’s attention and influence their purchasing decision at the point of purchase better than printed material. It also eliminates the cost of printing and distribution as everything is electronic. With digital signage, you can make changes to your message from a central location and have that information displayed on the digital sign instantly and save a few trees in the process.
Are a lot of retailers shifting to digital signage?
Retailers are starting to understand the power of being able to dynamically message to their customers with rich media content. Animation, video, flash and other engaging content opens up endless possibilities. As the cost of the technology continues to decrease, the medium is becoming more affordable for the average retailer. In some instances, retailers can sell advertising space on their digital signage network to suppliers and third parities, so it can be a revenue generation tool as well.
Dayton, Ohio-based Stratacache is a privately-held provider of digital signage and other video technologies that promise an efficient, scalable and cost-effective return-on-investment for owners of automotive stores and shops. Jason Barnett is the company’s vice president of sales for retail.
What is digital signage?
Digital signage is a means of communicating information to viewers using a wide variety of technologies (LCD, media players and software) rather than through printed material. Digital signage provides an effective way to communicate to an audience in a dynamic and interactive manner. Digital signs can be networked allowing the content and messaging to be managed from a central location.
What sort of impact can digital signage have?
As traditional advertising such as television, radio and newspaper becomes less effective, digital signage allows marketers to provide targeted messages to their audience. Organizations such as retailers, banks and consumer goods manufacturers are capitalizing on digital media to build brand awareness, increase their competitive advantage, strengthen customer relationships and drive sales. Digital signage can also be used as an effective platform for associate training.
Why is digital signage better than printed material?
Digital signage can grab a customer’s attention and influence their purchasing decision at the point of purchase better than printed material. It also eliminates the cost of printing and distribution as everything is electronic. With digital signage, you can make changes to your message from a central location and have that information displayed on the digital sign instantly and save a few trees in the process.
Are a lot of retailers shifting to digital signage?
Retailers are starting to understand the power of being able to dynamically message to their customers with rich media content. Animation, video, flash and other engaging content opens up endless possibilities. As the cost of the technology continues to decrease, the medium is becoming more affordable for the average retailer. In some instances, retailers can sell advertising space on their digital signage network to suppliers and third parities, so it can be a revenue generation tool as well.
