International Newsmaker Q&A: Mauricio Borges

Jan. 1, 2020
Mauricio Borges is president of the Brazilian Trade and Investment Promotion Agency, known as Apex-Brasil.
A specialist in international relations and trade law, Mauricio Borges is president of the Brazilian Trade and Investment Promotion Agency, known as Apex-Brasil.

It promotes trade missions and business roundtables and offers support for participating in major international expositions along with facilitating “visits of foreign buyers and trend-setters to learn about the Brazilian productive structure, among other actions and special projects.”

Under Borges’ direction, the agency has provided answers to a series of questions about doing business in Brazil:

What is Apex-Brasil and what is its mission?

The mission of the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) is to promote exports of Brazilian products and services, contribute to the internationalization of Brazilian companies, strengthen the country’s image abroad and enhance the attraction of foreign investments.

How do I participate in projects organized or supported by Apex-Brasil?

To participate in projects carried out or supported by the agency -- the Sector Projects, the Exporting Industrial Extension Project (PEIEX) and the Brasil Trading Project, among others -- the applicant should send your company’s information (name, email and phone number) to [email protected]. Based on the profile of your company, our team can offer products and services suitable to the current stage of internationalization of your company.

How do I to participate in the activities organized or supported by your agency?

The support to participate in international activities such as fairs, business rounds and missions is one of the main focuses of the agency in order to promote exports of Brazilian companies. Companies interested in participating in events organized and/or supported by Apex-Brasil should contact us in advance through email: [email protected].

Does Apex-Brasil prepare an export project partnership for my company or product?

Yes. One of the main products/services offered by Apex-Brasil is the Sector Projects, including actions to promote exports. These projects are developed and presented by national professional associations representing Brazilian industrial and service sectors. The Sector Projects may include, among others, actions to increase the competitiveness of enterprises, such as quality certification and adaptation of products to international markets, organization of the participation of Brazilian companies in international sector fairs and support to the visit of foreign buyers to negotiate in Brazil.

Currently Apex-Brasil has projects in partnership with 81 sectors of the Brazilian economy.

Do you provide a list of exporting companies?

To find Brazilian exporting companies, we suggest the following websites:

Brazilian Tradings Directory (DTB): This catalogue aims to approximate foreign buyers and trading companies that specialize in certain products or markets for doing business abroad. DTB also helps micro-, small- and medium-sized companies identify and choose trading companies to facilitate their access to foreign markets. Check: http://dtb.apexbrasil.com.br.

Brazilian Exporters: Database of Brazilian export companies, developed by the Ministry of Development, Industry and Foreign Trade, aiming to promote Brazilian products in the international market. Potential importers can search information on more than 25,000 companies either by company, product or market of destination. It is available in Portuguese, English, French and Spanish. Go to www.vitrinedoexportador.gov.br.

BrazilTradeNet: Maintained by the Trade and Investment Promotion Department of the Brazilian Ministry of External Relations (MRE), this portal provides information on exporting companies on the link “Business Opportunities, BTN Showroom.” Check: www.braziltradenet.gov.br.

Do you provide a list of importing companies?

For information on importing companies, access BrazilTradeNet, clicking on the “Business Opportunities” link at www.braziltradenet.gov.br.

Do you offer studies, market surveys or statistical data to assist me in searching on a particular subject or product?

Yes. Apex-Brasil conducts market researches, which are a basis to define strategies to sector projects and studies on various countries. To read these studies, please register to access the restricted areas of this site. Entrepreneurs may also request information directly to entities.

Major studies

The Country Profile is a macro study on a target market, with analysis of the economic situation, the profile of imports and trade exchange with Brazil. It also contains a summary of opportunities for Brazilian products, thus offering an overview on business opportunities in the focused market to Brazilian companies.

The Opportunity Study is a detailed survey of business opportunities for Brazilian products in a certain market, serving as a tool for Brazilian entrepreneurs to facilitate their decisions of entering international markets, and it contains information on business environment, competitor countries, tariff and non-tariff barriers, among others.

The Local Market Study is a thorough analysis of opportunities for Brazilian products in one or more markets, which is developed by specialist consultancies. Detailed information on consumption habits, distribution channels, legal and business environment, key competitors and potential buyers for Brazilian exporters is provided. The Local Market Study is conducted according to the action strategies of Apex-Brasil for priority markets and sectors.

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