Bosch names Colton Western U.S. Zone Manager

Bosch has named Chad Colton as Zone Manager for the Western United States, where he will be responsible for managing Bosch’s Western Traditional Aftermarket Zone.  Before joining Bosch, Colton held the positions of Regional Sales Manager, National Account Manager, and Distribution Manager for Rain Bird Corporation in San Diego. He also served as Regional Sales Manager with American Woodmark Corporation. Colton, who will be based in Southern California, holds a B.A. degree from Arizona State University. He will report to Bobby Bloom, Vice President, Bosch Independent Automotive Aftermarket.

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 “We welcome Chad to the Bosch organization, and look forward to utilizing his extensive sales and management skills to further develop the Western U.S. Zone team into a strong, value-added asset to our customers, implementing programs to meet our customer requirements and drive sales in the region,” says Bloom.

“Chad joins Bosch as part of our aftermarket reorganization which was implemented to more effectively support sales of Bosch products through WDs, jobbers, retailers, and repair shops. As vehicles become more and more complex, technicians, shop owners, and parts professionals have an increasing need for support at every level, including sales, training and marketing. Bosch’s strategy is to fully leverage its leading-edge product innovation to meet these needs.”

Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts® education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information visit: www.AASAKnowYourParts.org.

The Bosch Group is a leading global supplier of technology and services. According to preliminary figures, more than 300,000 associates generated sales of $71.5 billion (51.4 billion euros) in the areas of automotive and industrial technology, consumer goods, and building technology in fiscal year 2011. The Bosch Group comprises Robert Bosch GmbH and its more than 350 subsidiaries and regional companies in some 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent more than $5.5 billion (4 billion euros) for research and development in 2011, and applied for over 4,100 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial. 

In the U.S., Canada and Mexico, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, power tools, security and communication systems, packaging technology, thermotechnology, household appliances, solar energy, healthcare telemedicine and software innovations. Having established a regional presence in 1906, Bosch employs over 22,500 associates in more than 100 locations, with sales of $9.8 billion in fiscal year 2011, per preliminary figures. 

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