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The Bendix Brakes for Teen Safety program received a bronze award in the category of “Digital/Social Communications Campaign of the Year” and a silver award in the “Best Use of Video in a Digital/Social Environment” category.
The 2013 Bulldog Digital/Social PR Awards recognize the most outstanding achievements in corporate communications and publicity using online and social media tools and techniques. They celebrate digital/social PR strategic and tactical prowess at the highest level. The Bulldog Digital/Social Awards are coveted among PR and communications professionals, because they’re the only digital PR awards judged exclusively by digital- and social-media-focused journalists and bloggers.
Bendix Brakes for Teen Safety is aimed at educating parents and teens on safe driving and vehicle care by emphasizing the need for proper and timely vehicle maintenance. Through consumer research and the use of digital storytelling, the campaign creates a connection for consumers between Honeywell Friction Materials, the Bendix brand, and driving safely.
“The Bendix Brakes for Teen Safety program was designed to educate and reinforce safe driving as well as encourage consumers to consult professional technician shops to have work done,” said Jim Kelley, director of Sales for the Americas, Honeywell Friction Materials. “Being recognized by the Bulldog Reporter for outstanding achievement in digital and social communications is validation of our efforts to deliver an important message to consumers in new ways.”
Friction Materials LLC, a business unit of Honeywell International Inc., is headquartered in Glinde, Germany. Serving both original equipment and aftermarket customers, products offered include Bendix® and Jurid® friction materials and hard parts. For more information, log on to www.bendixbrakes.com.
Honeywell International (www.honeywell.com) is a Fortune 100 diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes and industry; automotive products; turbochargers; and performance materials. Based in Morris Township, N.J., Honeywell’s shares are traded on the New York, London, and Chicago Stock Exchanges. For more news and information on Honeywell, please visit www.honeywellnow.com.
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