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“Going to events like the SEMA Show are great opportunities to gather valuable leads from vendors, customers, prospects, media representatives and industry peers," says Marx. "What you do with those leads when you return to your office is the most important action. Unfortunately, many aftermarket companies have no strategy put together to generate a good return on their trade show investment.”
From trade show lead documentation to a timetable for a response, Marx will present several quick and easy tools that can help turn leads into sales.
Marx's knowledge of business-to-business and consumer marketing and advertising spans 25 plus years. As president and CEO of The Marx Group, a full-service marketing communications firm, his firm provides business development, marketing strategy and marketing communications services to the automotive and heavy duty aftermarkets. He writes a monthly marketing e-newsletter, regularly speaks on marketing topics at industry events and is an active member of SEMA, AAIA, AASA, ACC, APRA and HDMA. For more information, phone (415) 453-0844, or visit www.themarxgrp.com.
SEMA webinars are free to SEMA members and only $29 for non-members. Follow this link to register, or contact SEMA's Juliet Marshall at 909-978-6655.
About The Marx Group
The Marx Group (TMG) is a full-service business strategy and marketing communications firm offering a diverse range of marketing services, including research, business development strategies, lead generation programs, customer retention processes, advertising, websites, public relations, collateral, on-line marketing, research, tradeshow programs and interactive campaigns.
TMG began as an advertising and marketing agency in Southern California in 1984. Now based in San Rafael, the company has creative and account teams in New York, Chicago, Houston, Nashville and Los Angeles. TMG team members, each with a strong, proven track record, include strategists, account managers, public relations and media specialists, and an award-winning creative group for both print and on-line programs.
