Automechanika Shanghai boasts increased exhibitors, visitors

Jan. 1, 2020
A record number of exhibitors and visitors are expected to attend the largest ever Automechanika Shanghai
A record number of exhibitors and visitors are expected to attend the largest ever Automechanika, which is Asia's leading trade fair for automotive parts, accessories, equipment and services.

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Organized by Messe Frankfurt (Shanghai) and the China National Automotive Industry International Corporation (CNAICO), Automechanika Shanghai will be held Dec. 11-14, 2012, at the Shanghai New International Expo Centre, China.

The show is highly praised by the industry and covers the full range of automotive OE and aftermarket products and services. For easy sourcing, Automechanika Shanghai is divided into three sectors, Parts & Components, Repair & Maintenance and Accessories & Tuning, and it attracts quality buyers and professional visitors from the whole automobile industry chain including design centres, car manufacturers, auto parts suppliers, distribution channels, 4S shops, car maintenance services providers and car care service centres.

This year’s show will be the largest ever with more than 180,000 sqm of exhibition space, an increase of 13 percent compared to last year’s show. In addition, 3,900 exhibitors are expected from 37 countries and regions, including 13 overseas pavilions. This growth is mainly due to a significant increase in overseas exhibitors as well as the expanded halls for Repair & Maintenance and Accessories & Tuning. As a result, the show is expecting a record number of exhibitors and more than 70,000 buyers and professional visitors.

Number of key exhibitors continues to increase Commenting on the increasing number of key brand exhibitors wanting to exhibit at Automechanika Shanghai, Jason Cao, General Manager for Messe Frankfurt (Shanghai) Co Ltd says, “Many local and international brands launch new products at Automechanika Shanghai to enhance their importance in the industry. This year the show welcomes many new leading industry companies, while many existing brands are expanding their booths. In addition, our exhibitors are very enthusiastic about participating in the fringe programmes as product display events, press conferences, product demonstrations and workshops have become another important platform for promotion.”

Among the 2012 first time exhibitors is Valeo, one of the world's top automotive suppliers. Daniel Tung, General Manager for Valeo Service China comments, “Valeo Service represents 13 percent of sales for the Valeo group in 2011. As China is the second biggest car population country, its aftermarket provides us with big growth potential together with EUR 753 million Valeo China OEM sales in 2011. We are concentrating on providing China’s aftermarket with more premium products and better value-added service, as well as raising brand awareness for Valeo. Valeo Service China will display its full range of premium products (wiper, braking, filters, clutch, starter/alternator, lighting, thermal products) at Automechanika Shanghai.”

International zones, expanded halls help tap into China market To support the huge demand from overseas companies wanting to gain a share of China’s auto market, Automechanika Shanghai is setting up new International Zones in the product halls, in addition to the well-established International Hall. Furthermore, expanded Repair & Maintenance and Accessories & Tuning halls will offer exhibitors a better marketing platform.

“Buyers are attracted to product-based halls for easy sourcing and more and more domestic manufacturers are now on a par with their global competitors, in both technology and quality,” says Cao.

China now has a record 100 million vehicles on its roads and this vehicle ownership is supporting a booming automotive aftermarket industry. By the end of 2012, the repair and maintenance market is expected to increase 26.9 percent to $80 billion, and the accessories market is expected to increase 29 percent to $87 billion.

As a result, Automechanika Shanghai is proving popular with repair and maintenance companies as well as those involved with aftermarket and accessories. The 40,000 sqm dedicated Repair & Maintenance hall is expected to attract more than 400 exhibitors, including several pavilions, especially from the tools sector which will double in size at 2012 show. In addition, exhibition space of other international exhibitors in the Repair & Maintenance hall will increase twofold. Exhibitors will be showing workshop equipment and tools, diagnostic and testing technology, as well as body repair and car painting.

The Accessories Hall will be double the size of the 2011 show and 600 exhibitors are expected to occupy 25,000 sqm. It will feature electronic appliances, interior and exterior accessories, car care as well as tuning.

Automechanika Shanghai is one of twelve Automechanika fairs held in Asia, Europe, North America, South America and Africa. For further information about Automechanika Shanghai, please visit www.automechanika-shanghai.com or email [email protected] ssefrankfurt.com.

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