Bosch names Rossi director, equipment sales

Jan. 1, 2020
Roberto Rossi has been named Director, Workshop Technical Equipment Sales for Robert Bosch LLC.
Roberto Rossi has been named Director, Workshop Technical Equipment Sales for Robert Bosch LLC. In this capacity Rossi will oversee all sales and service activities for Bosch service equipment in North America. Rossi joined the Bosch Automotive Aftermarket division in July of this year and is based in the Broadview, Illinois headquarters. The announcement was made by Bobby Bloom, Vice President, Independent Aftermarket, to whom Rossi reports.

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In this new role, Rossi will direct sales activities for the Bosch portfolio of automotive diagnostic and service equipment throughout the North American aftermarket. These offerings include a wide array of shop service equipment, including diagnostic equipment ranging from hand-held scan tools to large diagnostic consoles. Also included are wheel alignment systems, wheel balancers, tire changing machines, brake lathes, and air conditioning service equipment. Additionally, he will direct all service operations and programs for these same products.

Rossi brings to his new role broad experience in managing sales of vehicular service equipment.  Before coming to North America he managed sales activities for Bosch in southeast European. Prior to that he served for more than 15 years in international sales positions for a leading Italian manufacturer of wheel service equipment.

“I’m very pleased to be a part of the Bosch North American Aftermarket organization,” remarks Rossi. “I look forward to meeting the challenges and opportunities in this very advanced and competitive market.”

“Bosch has greatly expanded its lines of diagnostic and service equipment in recent years,” says Bobby Bloom. “As a major supplier to automotive manufacturers worldwide, we have a keen understanding of the complex systems and components in today’s advanced vehicles. So we have a knowledge base unmatched by other Tier 1 suppliers. As a result, we are best positioned to provide diagnostic and service equipment to automotive service providers throughout the United States, Canada, and Mexico.”

“Roberto brings a wealth of sales management knowledge to this new position,” continues Bloom. “His efforts will expand and enhance our outreach to repair shop owners and managers, helping equip them to diagnose and repair all the vehicles they’ll see in their service bays. Our workshop equipment, together with quality replacement parts and top-notch services positions Bosch as the premiere partner for today’s service outlets.”

Bosch’s portfolio of service equipment includes system diagnostic equipment and scan tools designed for the newest vehicle technology, including hybrid vehicles, diesel-powered vehicles, and those vehicles equipped with Gasoline Direct Injection (GDI). Also offered is equipment for flash reprogramming, as well as wheel alignment systems integrated with vehicle diagnostic analyzers. And the Bosch family of wheel and tire service equipment is carefully designed to handle specialty wheels and tires, as well as those for light and medium-duty trucks.

Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts® education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information visit: www.AASAKnowYourParts.org.

The Bosch Group is a leading global supplier of technology and services. According to preliminary figures, more than 300,000 associates generated sales of $71.5 billion (51.4 billion euros) in the areas of automotive and industrial technology, consumer goods, and building technology in fiscal year 2011. The Bosch Group comprises Robert Bosch GmbH and its more than 350 subsidiaries and regional companies in some 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent more than $5.5 billion (4 billion euros) for research and development in 2011, and applied for over 4,100 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial. 

In the U.S., Canada and Mexico, the Bosch Group manufactures and markets automotive original equipment and aftermarket products, industrial drives and control technology, power tools, security and communication systems, packaging technology, thermotechnology, household appliances, solar energy, healthcare telemedicine and software innovations. Having established a regional presence in 1906, Bosch employs over 22,500 associates in more than 100 locations, with sales of $9.8 billion in fiscal year 2011, per preliminary figures. 

For more information, visit www.boschusa.com.

For more information on Bosch Automotive Products, visit www.boschautoparts.com.

For more information on Bosch Diagnostics, visit www.boschdiagnostics.com.

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