Twenty-two service center customers from around the country were treated to a weekend that paid tribute to the rich Ford heritage in Detroit recently as Pronto and Motorcraft hosted their second annual Motor City Madness event on August 19-21.
Winners and guests ate at the historic Piquette plant, birthplace of the Ford Model T. Attendees learned how the “Car of the Century” was conceived, developed and built on location. Giuliano Zuccato, known as “Mustang Man” and noted for his work modeling the 1964 Ford Mustang, spoke of his experiences in the intimate historic setting.
Winners also toured the Ford Rouge Factory and watched as the Ford F150 was assembled. Guests then enjoyed the famous Woodward Dream Cruise, which included a stroll down Mustang Alley and an opportunity to view beautifully restored classic cars and special interest vehicles on display. Dinner was at the Dearborn Inn.
The weekend activities concluded with tours of the Henry Ford Museum and Greenfield Village, taking a step back in time to experience early American culture.
“Ford Motor Company has such a long history and many interesting stories to tell. We very much enjoyed sharing the “Motor City” experience with some of Pronto’s Ford fans from the automotive service business” said Bill Atkinson Motorcraft Marketing and Sales Manager.
Robert Roos, VP, Sales & Marketing for the National Pronto Association added, “This unique opportunity offered attendees an up close and personal experience in a number of iconic automotive settings. We are so proud to have been able to partner with Ford and Motorcraft to offer our customers this program once again.”
Subscribe to Aftermarket Business World and receive articles like this every month….absolutely free. Click here.
