Permatex, a leading innovator in chemical technology for automotive maintenance and repair, has just developed and launched a new logo for its Permatex brand. The new design will be used as both a graphic for its corporate identity and as a logo mark for its product packaging and marketing communications.
The announcement was made by Sean Lyon, Director of Marketing and Product Management for Permatex, who noted, “Our primary objective in developing a new logo was to create a clean, modern, and uniformed look for the Permatex brand. We had been using the familiar blue and orange box design on all of our packaging since 1970, and in early 2000, we introduced a separate Permatex corporate logo for internal use and marketing. Over the years, we felt that the use of two logos did not work to our advantage in maintaining a strong Permatex brand mark and contributed to some confusion among consumers.”
The new logo update continues to use the same well-known corporate colors of blue and orange, the ubiquitous Permatex swirl, and a font that is somewhat similar but a refresh to the current typography. Lyon further explains, “The end results of our efforts is a crisper and cleaner, more modern appearance, which we believe will create a stronger symbol to which all of our consumers can relate. The new logo is the first element of a new package design that Permatex plans to launch in 2014. It is our hope that this 'new face' of Permatex will allow consumers to more easily shop all of our product categories.”
In addition to product packaging, the new logo is being incorporated into all marketing materials, including website, social media, cataloging and other forms of communications. Permatex retail partners and media outlets may use the new logo immediately as needed.
Permatex is a leading manufacturer, distributor and marketer of premium chemical products to the automotive maintenance and repair markets. Permatex is a division of ITW (Illinois Tool Works Inc.), a U.S.-based, NYSE listed corporation, founded in 1912.
Permatex markets a wide range of products under ITW brand names, such as Permatex®, Fast Orange®, Spray Nine®, the Right Stuff®, Gel Twist®, PermaPoxy®, Ultra Bond® and Dr Bond®, Ultra Cherry®, and Grez-Off®.
Permatex operates in the United States, Canada, Mexico, and the U.K. and exports products to more than 85 countries around the world. North American operations include Permatex’s headquarters in Hartford, Conn., and a manufacturing, distribution, and technical center in Solon, Ohio.
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